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Please join us at TechCrunch Disrupt San Francisco on September 27-29 2010.

It started as an experiment in New York this past May. We sensed a fundamental shift taking place with technology and media—a shift in platforms, applications, revenue models and consumer behavior—and we wanted to talk about it. Appropriately, we found an old Merrill-Lynch office building and took it over for three days to test a new event format, TechCrunch Disrupt. We had 3 objectives: (1) gather the best minds to debate what’s changing now and what to do about it; (2) showcase the hottest new startups we could find and (3) have fun and meet a ton of new people.

The response was more than we could have hoped for. Charlie Rose opened the show. Mayor Bloomberg stopped by for a surprise visit. Carol Bartz even made me blush (sort of). Twenty five new startups launched on stage. Over 100 other startups demo’ed their services in the wings. 1,700 tech enthusiasts showed up—rivaling our biggest events to date in San Francisco.

So we’re going to keep blowing it out, and we hope you’ll join us for TechCrunch Disrupt San Francisco, September 27-29 at the San Francisco Design Center Concourse. The main agenda will run 9 am – 6 pm, but save your evenings for after-parties and lots more networking fun.

Disrupt SF will explore the Third Wave, a phrase coined by John Doerr in his interview with Charlie Rose. If the First Wave was the PC, and the Second Wave was the Internet, now the Third Wave is a combination of the social and mobile layers accelerating everything on the Internet once again from geo apps and tablet computing to social commerce.

Disrupt SF will also feature our new startup competition, the Startup Battlefield, where approximately 25 new startups will participate in a tournament-style launch competition to demonstrate their technology, business and marketing disruptions. One lucky company will take home the grand prize Disrupt Cup trophy (passed on from last May’s winners, Soluto) and a $50,000 check, and others will receive special awards and accolades.

So let the disruption begin. Startup applications are open today, hosted by Producteev, through midnight PST, August 8. We review applications on a rolling basis, so please apply as soon as you are ready for consideration. You can read all the fine print for rules and eligibility here. Just remember our motto: Create, Destroy, Repeat.

The Disrupt SF list of speakers and agenda will be announced on over the coming months, but grab our extra early bird tickets asap (best prices through July 31 via Eventbrite.)

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Enjoy your weekend everyone.

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