Making Easy Money

Due diligence should always be a two-way street. A while back, I published an article on “Understanding the Dreaded Investor Due Diligence,” describing what investors do to validate your startup before they invest. Here is the inverse, sometimes called reverse due diligence, describing what you should do to validate your investor before signing up for an equity partnership.

I’ve had startup founders tell me that it’s only about the color of the money, but I disagree. Particularly if you are desperate, keep in mind the person who finds a good-looking partner to take home from the bar at closing time, but then wakes up in the morning wondering “What did I just do?” Taking on an investor is like getting married – the relationship has to work at all levels.

Due diligence on an investor is where you validate the track record, operating style, and motivation of your new potential partner. Maybe more importantly, you need to confirm that the investor “chemistry” matches yours. Here are some techniques for making the assessment:

1. Talk to other investors. The investment community in any geographic area is not that large, and most investors have relationships or knowledge of most of the others. Of course, you need to listen for biases, but local angel group leaders can quickly tell you who the bad angels and good angels are, and what kind of terms they typically demand.


2. Network with other entrepreneurs. Contact peers you have met through networking, both ones who have used this investor, and ones who haven’t. Ask the investor for “references,” meaning contacts at companies where previous investments were made. Don’t just call, but personally visit these contacts.


3. Check track record on the Internet and social network. Do a simple Google search like you would on any company or individual before signing a contract. Look for positive or negative news articles, any controversial relationships, and involvement in community organizations. Check the profile of principals on LinkedIn and Facebook.


4. Spend time with investors in a non-work environment. As with any relationship, don’t just close the deal in a heated rush. Invite the investment principal to a sports event, or join them in helping at a non-profit cause. Here is where you will really learn if there is a chemistry match that will likely lead to a good mentoring and business relationship.


5. Validate business and financial status. Visit the firm’s website and read it carefully. Look for a background and experience in your industry, as well as quality and style. Conduct a routine credit and criminal check, using commercial services like HireRight. Be wary of individuals or funds sourced from offshore.

If you think all this sounds a bit sinister and unnecessary, go back and read again some of the articles about Bernie Madoff and recent investment scams. Remember, if it sounds too good to be true, it probably isn’t true. Entrepreneurs are optimists by nature, so I definitely recommend the involvement of your favorite attorney (usually the pessimist).

I recognize that it has been tough to raise capital these last couple of years, but don’t be tempted to take money from any source. This can be a big mistake, with common complaints running the gamut from unreasonable terms, constant pressure, to company takeovers. Be vigilant and ask questions.

A successful entrepreneur-investor agreement better be the beginning of a long-term relationship. If you don’t feel excited and energized by your first discussions with an investor, give it some time and do your homework. If the feeling doesn’t grow, it may be time to move on. It’s better to be alone than to wish you were alone.

Martin Zwilling is CEO & Founder of Startup Professionals, Inc.; he also serves as Board Member and Executive in Residence at Callaman Ventures and is an advisory board member for multiple startups.This post was originally published on his blog, and it is republished here with permission.

Heard any good jokes lately? This headline was making the internet rounds yesterday:

"Sen. Conrad: Extend All Tax Cuts; Time to Get 'Serious' About Deficit."

It's easy to see the humor in that. It's almost like saying you're serious about saving money but don't want to put any more pennies into the piggy bank. But here's what isn't so funny: Most reporters and politicians agree that Kent Conrad is "serious."

So-called "deficit hawks" like Conrad, Erskine Bowles, and Alan Simpson aren't just unserious. They're radicals. Their positions are an extreme departure from the philosophy of government that's guided American policy for a century. They're promoting an upward redistribution of wealth that would change the shape of our society forever. They're want to weaken a social contract that's existed since the Presidency of Franklin D. Roosevelt and dismantle the economic principles we've had since Teddy Roosevelt.

You can call it a joke if you want. But, to paraphrase Elvis Costello, it's got "a punchline you can feel."

Roger Hickey and I pointed out on Wednesday that most Americans (including most Republicans) oppose any cuts to Social Security benefits. They want the payroll tax cap lifted instead, which is a fiscally sound approach. But the Republican leadership would rather cut benefits than inconvenience the wealthy, and Democrats like Conrad agree. So the "serious" position in Washington is to split the difference between them.

What happens if you recommend the solution that most people (including most Republicans) want? People say you're an "extremist." No, seriously. And nothing you can do will change that. You can point out that Social Security is self funded and they'll roll their eyes. You can have the most qualified actuary in the nation prove that your solution works, and they'll never even acknowledge that your solution exists. (Peter Orszag and Alice Rivlin have both practiced this form of rebuttal by non-acknowledgement -- which seems to be the public policy equivalent of an Amish shunning.)

If all that makes you a little exasperated, they'll observe that you're not just an extremist, you're a shrill extremist. Which, of course, proves you're not "serious."

Consider this snippet of media repartee, captured by the always-serious Digby, about the Bowles/Simpson "deficit reduction" proposal:

JIM LEHRER: Well, Nancy Pelosi, speaker of the House, said, this is -- just right off the top, is unacceptable, right?

LORI MONTGOMERY (Washington Post): Simply unacceptable, that's exactly what she said.

There's an interesting dynamic developing ... Many of the members, except for the most liberal members, the champions of Social Security, are very reluctant to outright criticize this thing ...

They're calling it a serious effort, something that they have to respect ... It's like, you know: This is a serious plan .. these very extreme reactions are coming from the far end of the party, of each party. I think that there is a middle ground that is going to try to massage this thing, and -- and could bring this whole debate back to life...

In this clip a prominent journalist is saying that it's "serious" to solve the deficit problem by cutting a program that doesn't contribute to the deficit. She's lauding "serious" people for finding the "middle ground" -- between what the public doesn't want and what it really, really doesn't want. And she's marginalizing anyone who thinks otherwise as "extreme," "liberal", and from the "far end" of the party. (Remember: Most Republicans polled don't like this idea either.).

Then there's Jon Cowan of Third Way, who writes: "It's now time to put up or shut up, in short to lead or leave. This (the Erskine/Bowles proposal) is the first real leadership test for both parties in a divided capitol: will they embrace the Fiscal Commission recommendations, or cop out and pick the plan apart?"

Leaving aside the misstatement of fact -- the Bowles/Simpson proposal doesn't come from the "Fiscal Commission," a group that would never endorse such extreme positions -- let's consider the nature of this "leadership test." As the perpetually unserious Paul Krugman observes, this proposal "represents a major transfer of income upward, from the middle class to a small minority of wealthy Americans." This drain on middle-class income to benefit the wealthy is the through-line that links Bowles and Simpson to Conrad and the other so-called "deficit hawks." Jon Cowan's position is that this upward redistribution of wealth doesn't even warrant public debate, and that politicians who submit to it without protest have passed a "leadership test."

Now, as it happens I've met Jon Cowan. He's a very nice, very bright guy. But this is another example of the unserious nature of "serious" thinking in Washington. Pols must "put up or shut up" -- but it's not the public who decides what gets "put up." And if you speak up for what most people (including most Republicans) want, that's a "cop out." You're "picking the plan apart." C'mon now: Do you want to be a leader or a decision-dodging nitpicker?

I'm gonna have to go with "nitpicker." If that's the new term for representing the people's wishes and acting in their best interests, I'd say we need a lot more nitpickers in Washington.

None of this is really "serious." It's play-acting, dress-up. It's like wearing daddy's overlarge clothes and repeating how-mommy-talks-in-the-office words that sound important, even though you don't know what they mean. We're talking tough, we're making the hard decisions, we're rolling up our sleeves and getting to work. Except we're not doing any of those things. This radical position is becoming the new Washington consensus. Going along with the crowd is easy, comfortable, and convenient.

The problem isn't Lori Montgomery or Jon Cowan. They're probably driven by the best of motives: the desire to work together, to collaborate, to go beyond rigid ideological boundaries to solve problems. But collaboration and bipartisanship are means, not ends. They're ways of getting things done, not the things themselves. When a culture prizes the method more it does the results, it's gone astray.

The "unserious" truth is this: Simpson and Bowles, like Conrad, would accelerate an upward restribution of wealth that's already rolling ahead like a freight train. They'd pay for it by taking money out of the pockets of soldiers, lower- and middle-income college students, and the elderly. That's a debate we need to have, and it's not a "leadership test" to run from it.

So, you want to hear an old joke? A drunk goes into a restaurant and orders a cup of coffee and a bun. The waiter says "I'm sorry, sir, we're all out of buns." The drunk thinks for a second and says, "Okay, I'll have a cup of tea and a bun." The waiter says "Sorry, we're out of buns." The drunk says "Fine, I'll have a glass of orange juice and a bun." After a few more exchanges like this the waiter loses his temper: "How many times do I have to tell you we're out of buns? No buns! No buns! No buns!"

The drunk says "Jeez, pal, if you're going to get so upset I'll just have the bun."

These so-called "deficit hawks" are the drunk, the public is the waiter, and the "bun" is any policy that benefits the wealthy at the expense of middle- and lower-income people. No matter how many times voters say that's not on the menu, they're going to keep ordering it. And they may very well get it.

But seriously, folks.

______________________________________

Richard (RJ) Eskow, a consultant and writer (and former insurance/finance executive), is a Senior Fellow with the Campaign for America's Future. This post was produced as part of the Strengthen Social Security campaign. Richard also blogs at A Night Light.

He can be reached at "rjeskow@ourfuture.org."

Website: Eskow and Associates

bench craft company scam

The American Spectator : AmSpecBlog : Fox <b>News</b> Contributors Mock <b>...</b>

On the video, Miller, Trotter, Scott, Newsday columnist Ellis Henican and Fox News contributor James Pinkerton are seen preparing to go on the air when Miller says, "Oh, I do have something to say about Palin. I even prepared it. ...

Pulse Brings You <b>News</b> and RSS in an Elegant Flow

Android/iOS: Blogs and news sites put all that effort into making their posts graphically appealing, so why not see what they've got? Pulse, a nicely different kind of news reader, pulls your news in through side-scrolling, ...

Activision closes Guitar Hero dev <b>News</b> - Page 1 | Eurogamer.net

Read our news of Activision closes Guitar Hero dev.

benchcraft company scam
Due diligence should always be a two-way street. A while back, I published an article on “Understanding the Dreaded Investor Due Diligence,” describing what investors do to validate your startup before they invest. Here is the inverse, sometimes called reverse due diligence, describing what you should do to validate your investor before signing up for an equity partnership.

I’ve had startup founders tell me that it’s only about the color of the money, but I disagree. Particularly if you are desperate, keep in mind the person who finds a good-looking partner to take home from the bar at closing time, but then wakes up in the morning wondering “What did I just do?” Taking on an investor is like getting married – the relationship has to work at all levels.

Due diligence on an investor is where you validate the track record, operating style, and motivation of your new potential partner. Maybe more importantly, you need to confirm that the investor “chemistry” matches yours. Here are some techniques for making the assessment:

1. Talk to other investors. The investment community in any geographic area is not that large, and most investors have relationships or knowledge of most of the others. Of course, you need to listen for biases, but local angel group leaders can quickly tell you who the bad angels and good angels are, and what kind of terms they typically demand.


2. Network with other entrepreneurs. Contact peers you have met through networking, both ones who have used this investor, and ones who haven’t. Ask the investor for “references,” meaning contacts at companies where previous investments were made. Don’t just call, but personally visit these contacts.


3. Check track record on the Internet and social network. Do a simple Google search like you would on any company or individual before signing a contract. Look for positive or negative news articles, any controversial relationships, and involvement in community organizations. Check the profile of principals on LinkedIn and Facebook.


4. Spend time with investors in a non-work environment. As with any relationship, don’t just close the deal in a heated rush. Invite the investment principal to a sports event, or join them in helping at a non-profit cause. Here is where you will really learn if there is a chemistry match that will likely lead to a good mentoring and business relationship.


5. Validate business and financial status. Visit the firm’s website and read it carefully. Look for a background and experience in your industry, as well as quality and style. Conduct a routine credit and criminal check, using commercial services like HireRight. Be wary of individuals or funds sourced from offshore.

If you think all this sounds a bit sinister and unnecessary, go back and read again some of the articles about Bernie Madoff and recent investment scams. Remember, if it sounds too good to be true, it probably isn’t true. Entrepreneurs are optimists by nature, so I definitely recommend the involvement of your favorite attorney (usually the pessimist).

I recognize that it has been tough to raise capital these last couple of years, but don’t be tempted to take money from any source. This can be a big mistake, with common complaints running the gamut from unreasonable terms, constant pressure, to company takeovers. Be vigilant and ask questions.

A successful entrepreneur-investor agreement better be the beginning of a long-term relationship. If you don’t feel excited and energized by your first discussions with an investor, give it some time and do your homework. If the feeling doesn’t grow, it may be time to move on. It’s better to be alone than to wish you were alone.

Martin Zwilling is CEO & Founder of Startup Professionals, Inc.; he also serves as Board Member and Executive in Residence at Callaman Ventures and is an advisory board member for multiple startups.This post was originally published on his blog, and it is republished here with permission.

Heard any good jokes lately? This headline was making the internet rounds yesterday:

"Sen. Conrad: Extend All Tax Cuts; Time to Get 'Serious' About Deficit."

It's easy to see the humor in that. It's almost like saying you're serious about saving money but don't want to put any more pennies into the piggy bank. But here's what isn't so funny: Most reporters and politicians agree that Kent Conrad is "serious."

So-called "deficit hawks" like Conrad, Erskine Bowles, and Alan Simpson aren't just unserious. They're radicals. Their positions are an extreme departure from the philosophy of government that's guided American policy for a century. They're promoting an upward redistribution of wealth that would change the shape of our society forever. They're want to weaken a social contract that's existed since the Presidency of Franklin D. Roosevelt and dismantle the economic principles we've had since Teddy Roosevelt.

You can call it a joke if you want. But, to paraphrase Elvis Costello, it's got "a punchline you can feel."

Roger Hickey and I pointed out on Wednesday that most Americans (including most Republicans) oppose any cuts to Social Security benefits. They want the payroll tax cap lifted instead, which is a fiscally sound approach. But the Republican leadership would rather cut benefits than inconvenience the wealthy, and Democrats like Conrad agree. So the "serious" position in Washington is to split the difference between them.

What happens if you recommend the solution that most people (including most Republicans) want? People say you're an "extremist." No, seriously. And nothing you can do will change that. You can point out that Social Security is self funded and they'll roll their eyes. You can have the most qualified actuary in the nation prove that your solution works, and they'll never even acknowledge that your solution exists. (Peter Orszag and Alice Rivlin have both practiced this form of rebuttal by non-acknowledgement -- which seems to be the public policy equivalent of an Amish shunning.)

If all that makes you a little exasperated, they'll observe that you're not just an extremist, you're a shrill extremist. Which, of course, proves you're not "serious."

Consider this snippet of media repartee, captured by the always-serious Digby, about the Bowles/Simpson "deficit reduction" proposal:

JIM LEHRER: Well, Nancy Pelosi, speaker of the House, said, this is -- just right off the top, is unacceptable, right?

LORI MONTGOMERY (Washington Post): Simply unacceptable, that's exactly what she said.

There's an interesting dynamic developing ... Many of the members, except for the most liberal members, the champions of Social Security, are very reluctant to outright criticize this thing ...

They're calling it a serious effort, something that they have to respect ... It's like, you know: This is a serious plan .. these very extreme reactions are coming from the far end of the party, of each party. I think that there is a middle ground that is going to try to massage this thing, and -- and could bring this whole debate back to life...

In this clip a prominent journalist is saying that it's "serious" to solve the deficit problem by cutting a program that doesn't contribute to the deficit. She's lauding "serious" people for finding the "middle ground" -- between what the public doesn't want and what it really, really doesn't want. And she's marginalizing anyone who thinks otherwise as "extreme," "liberal", and from the "far end" of the party. (Remember: Most Republicans polled don't like this idea either.).

Then there's Jon Cowan of Third Way, who writes: "It's now time to put up or shut up, in short to lead or leave. This (the Erskine/Bowles proposal) is the first real leadership test for both parties in a divided capitol: will they embrace the Fiscal Commission recommendations, or cop out and pick the plan apart?"

Leaving aside the misstatement of fact -- the Bowles/Simpson proposal doesn't come from the "Fiscal Commission," a group that would never endorse such extreme positions -- let's consider the nature of this "leadership test." As the perpetually unserious Paul Krugman observes, this proposal "represents a major transfer of income upward, from the middle class to a small minority of wealthy Americans." This drain on middle-class income to benefit the wealthy is the through-line that links Bowles and Simpson to Conrad and the other so-called "deficit hawks." Jon Cowan's position is that this upward redistribution of wealth doesn't even warrant public debate, and that politicians who submit to it without protest have passed a "leadership test."

Now, as it happens I've met Jon Cowan. He's a very nice, very bright guy. But this is another example of the unserious nature of "serious" thinking in Washington. Pols must "put up or shut up" -- but it's not the public who decides what gets "put up." And if you speak up for what most people (including most Republicans) want, that's a "cop out." You're "picking the plan apart." C'mon now: Do you want to be a leader or a decision-dodging nitpicker?

I'm gonna have to go with "nitpicker." If that's the new term for representing the people's wishes and acting in their best interests, I'd say we need a lot more nitpickers in Washington.

None of this is really "serious." It's play-acting, dress-up. It's like wearing daddy's overlarge clothes and repeating how-mommy-talks-in-the-office words that sound important, even though you don't know what they mean. We're talking tough, we're making the hard decisions, we're rolling up our sleeves and getting to work. Except we're not doing any of those things. This radical position is becoming the new Washington consensus. Going along with the crowd is easy, comfortable, and convenient.

The problem isn't Lori Montgomery or Jon Cowan. They're probably driven by the best of motives: the desire to work together, to collaborate, to go beyond rigid ideological boundaries to solve problems. But collaboration and bipartisanship are means, not ends. They're ways of getting things done, not the things themselves. When a culture prizes the method more it does the results, it's gone astray.

The "unserious" truth is this: Simpson and Bowles, like Conrad, would accelerate an upward restribution of wealth that's already rolling ahead like a freight train. They'd pay for it by taking money out of the pockets of soldiers, lower- and middle-income college students, and the elderly. That's a debate we need to have, and it's not a "leadership test" to run from it.

So, you want to hear an old joke? A drunk goes into a restaurant and orders a cup of coffee and a bun. The waiter says "I'm sorry, sir, we're all out of buns." The drunk thinks for a second and says, "Okay, I'll have a cup of tea and a bun." The waiter says "Sorry, we're out of buns." The drunk says "Fine, I'll have a glass of orange juice and a bun." After a few more exchanges like this the waiter loses his temper: "How many times do I have to tell you we're out of buns? No buns! No buns! No buns!"

The drunk says "Jeez, pal, if you're going to get so upset I'll just have the bun."

These so-called "deficit hawks" are the drunk, the public is the waiter, and the "bun" is any policy that benefits the wealthy at the expense of middle- and lower-income people. No matter how many times voters say that's not on the menu, they're going to keep ordering it. And they may very well get it.

But seriously, folks.

______________________________________

Richard (RJ) Eskow, a consultant and writer (and former insurance/finance executive), is a Senior Fellow with the Campaign for America's Future. This post was produced as part of the Strengthen Social Security campaign. Richard also blogs at A Night Light.

He can be reached at "rjeskow@ourfuture.org."

Website: Eskow and Associates

bench craft company scam

The American Spectator : AmSpecBlog : Fox <b>News</b> Contributors Mock <b>...</b>

On the video, Miller, Trotter, Scott, Newsday columnist Ellis Henican and Fox News contributor James Pinkerton are seen preparing to go on the air when Miller says, "Oh, I do have something to say about Palin. I even prepared it. ...

Pulse Brings You <b>News</b> and RSS in an Elegant Flow

Android/iOS: Blogs and news sites put all that effort into making their posts graphically appealing, so why not see what they've got? Pulse, a nicely different kind of news reader, pulls your news in through side-scrolling, ...

Activision closes Guitar Hero dev <b>News</b> - Page 1 | Eurogamer.net

Read our news of Activision closes Guitar Hero dev.

bench craft company scam

benchcraft company scam

bench craft company scam

The American Spectator : AmSpecBlog : Fox <b>News</b> Contributors Mock <b>...</b>

On the video, Miller, Trotter, Scott, Newsday columnist Ellis Henican and Fox News contributor James Pinkerton are seen preparing to go on the air when Miller says, "Oh, I do have something to say about Palin. I even prepared it. ...

Pulse Brings You <b>News</b> and RSS in an Elegant Flow

Android/iOS: Blogs and news sites put all that effort into making their posts graphically appealing, so why not see what they've got? Pulse, a nicely different kind of news reader, pulls your news in through side-scrolling, ...

Activision closes Guitar Hero dev <b>News</b> - Page 1 | Eurogamer.net

Read our news of Activision closes Guitar Hero dev.

benchcraft company scam
Due diligence should always be a two-way street. A while back, I published an article on “Understanding the Dreaded Investor Due Diligence,” describing what investors do to validate your startup before they invest. Here is the inverse, sometimes called reverse due diligence, describing what you should do to validate your investor before signing up for an equity partnership.

I’ve had startup founders tell me that it’s only about the color of the money, but I disagree. Particularly if you are desperate, keep in mind the person who finds a good-looking partner to take home from the bar at closing time, but then wakes up in the morning wondering “What did I just do?” Taking on an investor is like getting married – the relationship has to work at all levels.

Due diligence on an investor is where you validate the track record, operating style, and motivation of your new potential partner. Maybe more importantly, you need to confirm that the investor “chemistry” matches yours. Here are some techniques for making the assessment:

1. Talk to other investors. The investment community in any geographic area is not that large, and most investors have relationships or knowledge of most of the others. Of course, you need to listen for biases, but local angel group leaders can quickly tell you who the bad angels and good angels are, and what kind of terms they typically demand.


2. Network with other entrepreneurs. Contact peers you have met through networking, both ones who have used this investor, and ones who haven’t. Ask the investor for “references,” meaning contacts at companies where previous investments were made. Don’t just call, but personally visit these contacts.


3. Check track record on the Internet and social network. Do a simple Google search like you would on any company or individual before signing a contract. Look for positive or negative news articles, any controversial relationships, and involvement in community organizations. Check the profile of principals on LinkedIn and Facebook.


4. Spend time with investors in a non-work environment. As with any relationship, don’t just close the deal in a heated rush. Invite the investment principal to a sports event, or join them in helping at a non-profit cause. Here is where you will really learn if there is a chemistry match that will likely lead to a good mentoring and business relationship.


5. Validate business and financial status. Visit the firm’s website and read it carefully. Look for a background and experience in your industry, as well as quality and style. Conduct a routine credit and criminal check, using commercial services like HireRight. Be wary of individuals or funds sourced from offshore.

If you think all this sounds a bit sinister and unnecessary, go back and read again some of the articles about Bernie Madoff and recent investment scams. Remember, if it sounds too good to be true, it probably isn’t true. Entrepreneurs are optimists by nature, so I definitely recommend the involvement of your favorite attorney (usually the pessimist).

I recognize that it has been tough to raise capital these last couple of years, but don’t be tempted to take money from any source. This can be a big mistake, with common complaints running the gamut from unreasonable terms, constant pressure, to company takeovers. Be vigilant and ask questions.

A successful entrepreneur-investor agreement better be the beginning of a long-term relationship. If you don’t feel excited and energized by your first discussions with an investor, give it some time and do your homework. If the feeling doesn’t grow, it may be time to move on. It’s better to be alone than to wish you were alone.

Martin Zwilling is CEO & Founder of Startup Professionals, Inc.; he also serves as Board Member and Executive in Residence at Callaman Ventures and is an advisory board member for multiple startups.This post was originally published on his blog, and it is republished here with permission.

Heard any good jokes lately? This headline was making the internet rounds yesterday:

"Sen. Conrad: Extend All Tax Cuts; Time to Get 'Serious' About Deficit."

It's easy to see the humor in that. It's almost like saying you're serious about saving money but don't want to put any more pennies into the piggy bank. But here's what isn't so funny: Most reporters and politicians agree that Kent Conrad is "serious."

So-called "deficit hawks" like Conrad, Erskine Bowles, and Alan Simpson aren't just unserious. They're radicals. Their positions are an extreme departure from the philosophy of government that's guided American policy for a century. They're promoting an upward redistribution of wealth that would change the shape of our society forever. They're want to weaken a social contract that's existed since the Presidency of Franklin D. Roosevelt and dismantle the economic principles we've had since Teddy Roosevelt.

You can call it a joke if you want. But, to paraphrase Elvis Costello, it's got "a punchline you can feel."

Roger Hickey and I pointed out on Wednesday that most Americans (including most Republicans) oppose any cuts to Social Security benefits. They want the payroll tax cap lifted instead, which is a fiscally sound approach. But the Republican leadership would rather cut benefits than inconvenience the wealthy, and Democrats like Conrad agree. So the "serious" position in Washington is to split the difference between them.

What happens if you recommend the solution that most people (including most Republicans) want? People say you're an "extremist." No, seriously. And nothing you can do will change that. You can point out that Social Security is self funded and they'll roll their eyes. You can have the most qualified actuary in the nation prove that your solution works, and they'll never even acknowledge that your solution exists. (Peter Orszag and Alice Rivlin have both practiced this form of rebuttal by non-acknowledgement -- which seems to be the public policy equivalent of an Amish shunning.)

If all that makes you a little exasperated, they'll observe that you're not just an extremist, you're a shrill extremist. Which, of course, proves you're not "serious."

Consider this snippet of media repartee, captured by the always-serious Digby, about the Bowles/Simpson "deficit reduction" proposal:

JIM LEHRER: Well, Nancy Pelosi, speaker of the House, said, this is -- just right off the top, is unacceptable, right?

LORI MONTGOMERY (Washington Post): Simply unacceptable, that's exactly what she said.

There's an interesting dynamic developing ... Many of the members, except for the most liberal members, the champions of Social Security, are very reluctant to outright criticize this thing ...

They're calling it a serious effort, something that they have to respect ... It's like, you know: This is a serious plan .. these very extreme reactions are coming from the far end of the party, of each party. I think that there is a middle ground that is going to try to massage this thing, and -- and could bring this whole debate back to life...

In this clip a prominent journalist is saying that it's "serious" to solve the deficit problem by cutting a program that doesn't contribute to the deficit. She's lauding "serious" people for finding the "middle ground" -- between what the public doesn't want and what it really, really doesn't want. And she's marginalizing anyone who thinks otherwise as "extreme," "liberal", and from the "far end" of the party. (Remember: Most Republicans polled don't like this idea either.).

Then there's Jon Cowan of Third Way, who writes: "It's now time to put up or shut up, in short to lead or leave. This (the Erskine/Bowles proposal) is the first real leadership test for both parties in a divided capitol: will they embrace the Fiscal Commission recommendations, or cop out and pick the plan apart?"

Leaving aside the misstatement of fact -- the Bowles/Simpson proposal doesn't come from the "Fiscal Commission," a group that would never endorse such extreme positions -- let's consider the nature of this "leadership test." As the perpetually unserious Paul Krugman observes, this proposal "represents a major transfer of income upward, from the middle class to a small minority of wealthy Americans." This drain on middle-class income to benefit the wealthy is the through-line that links Bowles and Simpson to Conrad and the other so-called "deficit hawks." Jon Cowan's position is that this upward redistribution of wealth doesn't even warrant public debate, and that politicians who submit to it without protest have passed a "leadership test."

Now, as it happens I've met Jon Cowan. He's a very nice, very bright guy. But this is another example of the unserious nature of "serious" thinking in Washington. Pols must "put up or shut up" -- but it's not the public who decides what gets "put up." And if you speak up for what most people (including most Republicans) want, that's a "cop out." You're "picking the plan apart." C'mon now: Do you want to be a leader or a decision-dodging nitpicker?

I'm gonna have to go with "nitpicker." If that's the new term for representing the people's wishes and acting in their best interests, I'd say we need a lot more nitpickers in Washington.

None of this is really "serious." It's play-acting, dress-up. It's like wearing daddy's overlarge clothes and repeating how-mommy-talks-in-the-office words that sound important, even though you don't know what they mean. We're talking tough, we're making the hard decisions, we're rolling up our sleeves and getting to work. Except we're not doing any of those things. This radical position is becoming the new Washington consensus. Going along with the crowd is easy, comfortable, and convenient.

The problem isn't Lori Montgomery or Jon Cowan. They're probably driven by the best of motives: the desire to work together, to collaborate, to go beyond rigid ideological boundaries to solve problems. But collaboration and bipartisanship are means, not ends. They're ways of getting things done, not the things themselves. When a culture prizes the method more it does the results, it's gone astray.

The "unserious" truth is this: Simpson and Bowles, like Conrad, would accelerate an upward restribution of wealth that's already rolling ahead like a freight train. They'd pay for it by taking money out of the pockets of soldiers, lower- and middle-income college students, and the elderly. That's a debate we need to have, and it's not a "leadership test" to run from it.

So, you want to hear an old joke? A drunk goes into a restaurant and orders a cup of coffee and a bun. The waiter says "I'm sorry, sir, we're all out of buns." The drunk thinks for a second and says, "Okay, I'll have a cup of tea and a bun." The waiter says "Sorry, we're out of buns." The drunk says "Fine, I'll have a glass of orange juice and a bun." After a few more exchanges like this the waiter loses his temper: "How many times do I have to tell you we're out of buns? No buns! No buns! No buns!"

The drunk says "Jeez, pal, if you're going to get so upset I'll just have the bun."

These so-called "deficit hawks" are the drunk, the public is the waiter, and the "bun" is any policy that benefits the wealthy at the expense of middle- and lower-income people. No matter how many times voters say that's not on the menu, they're going to keep ordering it. And they may very well get it.

But seriously, folks.

______________________________________

Richard (RJ) Eskow, a consultant and writer (and former insurance/finance executive), is a Senior Fellow with the Campaign for America's Future. This post was produced as part of the Strengthen Social Security campaign. Richard also blogs at A Night Light.

He can be reached at "rjeskow@ourfuture.org."

Website: Eskow and Associates

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The American Spectator : AmSpecBlog : Fox <b>News</b> Contributors Mock <b>...</b>

On the video, Miller, Trotter, Scott, Newsday columnist Ellis Henican and Fox News contributor James Pinkerton are seen preparing to go on the air when Miller says, "Oh, I do have something to say about Palin. I even prepared it. ...

Pulse Brings You <b>News</b> and RSS in an Elegant Flow

Android/iOS: Blogs and news sites put all that effort into making their posts graphically appealing, so why not see what they've got? Pulse, a nicely different kind of news reader, pulls your news in through side-scrolling, ...

Activision closes Guitar Hero dev <b>News</b> - Page 1 | Eurogamer.net

Read our news of Activision closes Guitar Hero dev.

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bench craft company scam

The American Spectator : AmSpecBlog : Fox <b>News</b> Contributors Mock <b>...</b>

On the video, Miller, Trotter, Scott, Newsday columnist Ellis Henican and Fox News contributor James Pinkerton are seen preparing to go on the air when Miller says, "Oh, I do have something to say about Palin. I even prepared it. ...

Pulse Brings You <b>News</b> and RSS in an Elegant Flow

Android/iOS: Blogs and news sites put all that effort into making their posts graphically appealing, so why not see what they've got? Pulse, a nicely different kind of news reader, pulls your news in through side-scrolling, ...

Activision closes Guitar Hero dev <b>News</b> - Page 1 | Eurogamer.net

Read our news of Activision closes Guitar Hero dev.

benchcraft company scam

The American Spectator : AmSpecBlog : Fox <b>News</b> Contributors Mock <b>...</b>

On the video, Miller, Trotter, Scott, Newsday columnist Ellis Henican and Fox News contributor James Pinkerton are seen preparing to go on the air when Miller says, "Oh, I do have something to say about Palin. I even prepared it. ...

Pulse Brings You <b>News</b> and RSS in an Elegant Flow

Android/iOS: Blogs and news sites put all that effort into making their posts graphically appealing, so why not see what they've got? Pulse, a nicely different kind of news reader, pulls your news in through side-scrolling, ...

Activision closes Guitar Hero dev <b>News</b> - Page 1 | Eurogamer.net

Read our news of Activision closes Guitar Hero dev.

benchcraft company scam

The American Spectator : AmSpecBlog : Fox <b>News</b> Contributors Mock <b>...</b>

On the video, Miller, Trotter, Scott, Newsday columnist Ellis Henican and Fox News contributor James Pinkerton are seen preparing to go on the air when Miller says, "Oh, I do have something to say about Palin. I even prepared it. ...

Pulse Brings You <b>News</b> and RSS in an Elegant Flow

Android/iOS: Blogs and news sites put all that effort into making their posts graphically appealing, so why not see what they've got? Pulse, a nicely different kind of news reader, pulls your news in through side-scrolling, ...

Activision closes Guitar Hero dev <b>News</b> - Page 1 | Eurogamer.net

Read our news of Activision closes Guitar Hero dev.

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Help Making Money

Pedro Sorrentino is the first international student to attend Boulder Digital Works, a graduate school based in Boulder, Colorado that exists to build the next generation of digital professionals. Prior to moving to the States, he was the head of marketing and PR for Mediamind (Nasdaq: MDMD) in São Paulo, Brazil, his homeland.

Although startups and Madison Avenue agencies are perceived to have little in common, coffee shop-hopping entrepreneurs and modern “Don Drapers” actually share more characteristics than you might think, and they can learn a lot from one another.

The most valuable assets for startups are time and team. When working on a big idea with little money and a short time to make it real, Mark Zuckerberg’s corporate mantra “move fast and break things” is particularly a propos. Getting user feedback and making (and then fixing) mistakes as quickly as possible can help startups avoid bigger problems and bring home the bacon in the long run.

It seems that now, more than ever, it’s time for “Mad Men” everywhere to heed the advice of the entrepreneurs setting up shop in basements and coffee shops around the world.

Here are five lessons Madison Avenue can learn from startups. Add your own thoughts in the comments below.

1. Be T-Shaped

Big multinational advertising behemoths that hit their stride before the rise of the web often struggle to deliver high-quality digital and interactive work. In many cases, a hesitance to move forward or a lack of technical knowledge within a company’s talent base are at the root of this.

“Startups are most likely to have a small team. Consider eight people and a situation where four or five of them are programmers. They are not just going to do technical stuff. There’s a demand to have a broader line of thought, since there’s no one else around to do the work,” says John Keehler, principal at ClickHere, the digital division for The Richards Group.

Marketers should strive to be T-shaped professionals. This concept was born inside the creative agency Ideo and is about professionals with versatility and the ability to think like a designer or a programmer, even if you work with marketing.

T-shaped professionals have a broad view of things. In startups, this is a reality, but when it comes to big agencies, people tend to be divided in silos.

Advice for Madison Avenue: It’s important to have a wide vision and understanding of everyone who’s involved with the campaign that you’re working on. This versatility saves time and brings more ideas to the table.

2. Test, Fail and Learn

Brent Daily is the COO and co-founder of RoundPegg, a Boulder-based TechStars startup that provides online HR solutions for discovering professional personalities. He thinks that a good startup culture is one that believes “it’s OK to make mistakes and be a spectacular failure.” On the other hand, he agrees that agencies can’t easily bring this acceptance of failure into their ecosystems — after all, if they fail, their clients also fail and that can represent a huge loss of money.

Agencies should consider testing marketing campaigns and products on the web as “beta tests.” Getting feedback from users via the web is a low cost way to get a feel for how the community will take to ideas. After optimizing based on user feedback, campaigns would then be better prepared to launch on other mediums, such as TV or print. When it comes to digital, users tend to enjoy sharing their opinions and giving solid feedback. “There are so many places to go and test advertising rather than doing expensive focus groups, that the result is usually a pretty low-cost test bid for them,” says Daily.

One good example of open innovation is the startup UserVoice. The service positions itself as “customer feedback 2.0″ and allows companies to ask for feedback on an organized web platform. Perhaps some day more companies will substitute the traditional focus groups for this lower cost web alternative.

Advice for Madison Avenue: Before starting a huge ad campaign and spending millions of dollars on media, use the web as your test arena and get quick feedback from your customers.

3. Leverage PR 2.0

PR 2.0 is the art of using social tools to reach and communicate with key stakeholders. There used to be a time when public relations was all about relationships with journalists and sending out press releases. Taking clients to lunch, picking up the check and smiling was the way to go. This method still exists, but is on its way out.

Public relations is now about the art of dealing with, well, the public. Journalists are still very important, but nothing beats the credibility of your customers, and they are probably already talking about your product. The question is: Are you listening?

Fortunately, there’s less and less space for companies with bad products to succeed by deploying exceptional marketing. We as consumers just don’t accept that anymore. Product quality is the true advantage — attaching that strength to a sound PR strategy enables companies to listen to what consumers are saying, engage them and build brand awareness.

Startups take advantage out of this. When a startup offers a great solution with its product, normally there’s an engaged early adopter community ready to give free feedback. Agencies should take advantage of it, too. What better way to improve your business and its product than getting direct feedback from your core users? Initiatives like Starbucks’s customer feedback and idea generation site mystarbucksidea.com are the right way to go.

Advice for Madison Avenue: Remember that having a great product is key. But listen and allow your early adopters to influence the next meeting with your client’s R&D department.

4. Bootstrap It

If a startup can run for months (or years) without without getting funded, Mad Men can dabble in testing and running campaigns without buying media. Agencies could learn a lot by testing out the old startup method of bootstrapping; that is, getting by without external help and being cautious with expenses.

Startups, for example, use free social tools like Twitterclass="blippr-nobr">Twitter, Facebookclass="blippr-nobr">Facebook and YouTubeclass="blippr-nobr">YouTube all the time to save money and still reach large, influential, highly-targeted audiences. Increasingly, agencies and large advertisers are beginning to catch on and test them out; the Old Spice guy campaign is a very good example of this.

As that campaign proved, a Twitter account and some YouTube videos can go a long way. What’s better is that using these tools is cost effective, even if you count time invested. We know that the Old Spice guy videos were not a simple production, but this campaign was comparatively inexpensive because starting with social media is much cheaper (and oftentimes more powerful) than a TV commercial.

Advice for Madison Avenue: Remember that you can do more with less when you have a good idea and a strong plan for execution.

5. Open Up to Feedback

Good startups spend a lot of time crowdsourcing opinions and getting feedback from their communities and mentors in order to improve their products. Agencies, on the other hand, usually won’t share copy or ideas with one another or their communities until a campaign is ready to launch.

Some agencies though, are finding that it doesn’t hurt to ask others for creative or production input — that’s what Victor & Spoils is all about. Based in Boulder, Colorado, the ad agency calls itself “the world’s first creative (ad) agency built on crowdsourcing principles.”

John Windsor, Victor & Spoils CEO and former VP of strategy and innovation at CP+B, understands how disruptive new technologies can be, especially when they relate to the ad world. “We’re moving from a world of scarcity to a world of abundance. The rise of the curator class has a new generator of social creative/digital directors,” says Windsor.

This is a company that has tapped into the startup principles and made its business faster, global (it has people from all around the world giving input) and without the legacy issues that you see on Madison Avenue. As time passes, we can draw a line between businesses that embrace change and the ones that fear new ways of doing things.

Advice for Madison Avenue: Embrace change and don’t fear the unknown. Others can help your cause if you give them the right opportunity.

More Business Resources from Mashable:

- What’s the Value in a Brand Name?/> - HOW TO: Run Location-Based Google Ads/> - HOW TO: Get the Most From a Small Business Social Media Presence/> - Top 5 Qualities to Look for in Startup Job Candidates/> - Why the Best Online Marketing May Be Headed Offline

Images courtesy of MadMenYourself & class='blippr-nobr'>Flickrclass="blippr-nobr">Flickr, jolien_vallins

For more Startups coverage:

class="f-el">class="cov-twit">Follow Mashable Startupsclass="s-el">class="cov-rss">Subscribe to the Startups channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad

What’s interesting is that they just can’t bring themselves to leave….

Maybe it is incumbent upon us to kick them out. We have put up with all their trash talk about how stupid we are and how bad the country is that it is time for them to follow through with leaving or shut up if they don’t. Or maybe the question isn’t why don’t they leave as much as it is why are they staying if this is such an awful place? Wouldn’t it be easier to fine a country which is already doing what they want than to transform this one? These people have been having it both ways for too long. And maybe we have allowed them to.

eric seiger

The Allmusic Blog » <b>News</b> Roundup: 11/10/2010

The blog site of allmusic.com. Music news, reviews of new songs, information about upcoming releases and tours, highlighting forgotten treasures, rediscoveries, and all manners of interesting music culled from the AMG archive.

Celebrities Looking Older Than Their Age Can Be Good, Bad &amp; Really <b>...</b>

Commonly all the plastic surgery that celebrities undergo to preserve their age backfires and makes them look as though they have tacked years onto their plastic bodies. Other times, celebrities ar...

Tuesday&#39;s <b>news</b>: Studying Shea Weber&#39;s super slapper - On the Forecheck

He has broken the bones of teammates and foes alike, rent Olympic nets asunder, and piled up goals at a prodigious rate over the last few years.

eric seiger

Pedro Sorrentino is the first international student to attend Boulder Digital Works, a graduate school based in Boulder, Colorado that exists to build the next generation of digital professionals. Prior to moving to the States, he was the head of marketing and PR for Mediamind (Nasdaq: MDMD) in São Paulo, Brazil, his homeland.

Although startups and Madison Avenue agencies are perceived to have little in common, coffee shop-hopping entrepreneurs and modern “Don Drapers” actually share more characteristics than you might think, and they can learn a lot from one another.

The most valuable assets for startups are time and team. When working on a big idea with little money and a short time to make it real, Mark Zuckerberg’s corporate mantra “move fast and break things” is particularly a propos. Getting user feedback and making (and then fixing) mistakes as quickly as possible can help startups avoid bigger problems and bring home the bacon in the long run.

It seems that now, more than ever, it’s time for “Mad Men” everywhere to heed the advice of the entrepreneurs setting up shop in basements and coffee shops around the world.

Here are five lessons Madison Avenue can learn from startups. Add your own thoughts in the comments below.

1. Be T-Shaped

Big multinational advertising behemoths that hit their stride before the rise of the web often struggle to deliver high-quality digital and interactive work. In many cases, a hesitance to move forward or a lack of technical knowledge within a company’s talent base are at the root of this.

“Startups are most likely to have a small team. Consider eight people and a situation where four or five of them are programmers. They are not just going to do technical stuff. There’s a demand to have a broader line of thought, since there’s no one else around to do the work,” says John Keehler, principal at ClickHere, the digital division for The Richards Group.

Marketers should strive to be T-shaped professionals. This concept was born inside the creative agency Ideo and is about professionals with versatility and the ability to think like a designer or a programmer, even if you work with marketing.

T-shaped professionals have a broad view of things. In startups, this is a reality, but when it comes to big agencies, people tend to be divided in silos.

Advice for Madison Avenue: It’s important to have a wide vision and understanding of everyone who’s involved with the campaign that you’re working on. This versatility saves time and brings more ideas to the table.

2. Test, Fail and Learn

Brent Daily is the COO and co-founder of RoundPegg, a Boulder-based TechStars startup that provides online HR solutions for discovering professional personalities. He thinks that a good startup culture is one that believes “it’s OK to make mistakes and be a spectacular failure.” On the other hand, he agrees that agencies can’t easily bring this acceptance of failure into their ecosystems — after all, if they fail, their clients also fail and that can represent a huge loss of money.

Agencies should consider testing marketing campaigns and products on the web as “beta tests.” Getting feedback from users via the web is a low cost way to get a feel for how the community will take to ideas. After optimizing based on user feedback, campaigns would then be better prepared to launch on other mediums, such as TV or print. When it comes to digital, users tend to enjoy sharing their opinions and giving solid feedback. “There are so many places to go and test advertising rather than doing expensive focus groups, that the result is usually a pretty low-cost test bid for them,” says Daily.

One good example of open innovation is the startup UserVoice. The service positions itself as “customer feedback 2.0″ and allows companies to ask for feedback on an organized web platform. Perhaps some day more companies will substitute the traditional focus groups for this lower cost web alternative.

Advice for Madison Avenue: Before starting a huge ad campaign and spending millions of dollars on media, use the web as your test arena and get quick feedback from your customers.

3. Leverage PR 2.0

PR 2.0 is the art of using social tools to reach and communicate with key stakeholders. There used to be a time when public relations was all about relationships with journalists and sending out press releases. Taking clients to lunch, picking up the check and smiling was the way to go. This method still exists, but is on its way out.

Public relations is now about the art of dealing with, well, the public. Journalists are still very important, but nothing beats the credibility of your customers, and they are probably already talking about your product. The question is: Are you listening?

Fortunately, there’s less and less space for companies with bad products to succeed by deploying exceptional marketing. We as consumers just don’t accept that anymore. Product quality is the true advantage — attaching that strength to a sound PR strategy enables companies to listen to what consumers are saying, engage them and build brand awareness.

Startups take advantage out of this. When a startup offers a great solution with its product, normally there’s an engaged early adopter community ready to give free feedback. Agencies should take advantage of it, too. What better way to improve your business and its product than getting direct feedback from your core users? Initiatives like Starbucks’s customer feedback and idea generation site mystarbucksidea.com are the right way to go.

Advice for Madison Avenue: Remember that having a great product is key. But listen and allow your early adopters to influence the next meeting with your client’s R&D department.

4. Bootstrap It

If a startup can run for months (or years) without without getting funded, Mad Men can dabble in testing and running campaigns without buying media. Agencies could learn a lot by testing out the old startup method of bootstrapping; that is, getting by without external help and being cautious with expenses.

Startups, for example, use free social tools like Twitterclass="blippr-nobr">Twitter, Facebookclass="blippr-nobr">Facebook and YouTubeclass="blippr-nobr">YouTube all the time to save money and still reach large, influential, highly-targeted audiences. Increasingly, agencies and large advertisers are beginning to catch on and test them out; the Old Spice guy campaign is a very good example of this.

As that campaign proved, a Twitter account and some YouTube videos can go a long way. What’s better is that using these tools is cost effective, even if you count time invested. We know that the Old Spice guy videos were not a simple production, but this campaign was comparatively inexpensive because starting with social media is much cheaper (and oftentimes more powerful) than a TV commercial.

Advice for Madison Avenue: Remember that you can do more with less when you have a good idea and a strong plan for execution.

5. Open Up to Feedback

Good startups spend a lot of time crowdsourcing opinions and getting feedback from their communities and mentors in order to improve their products. Agencies, on the other hand, usually won’t share copy or ideas with one another or their communities until a campaign is ready to launch.

Some agencies though, are finding that it doesn’t hurt to ask others for creative or production input — that’s what Victor & Spoils is all about. Based in Boulder, Colorado, the ad agency calls itself “the world’s first creative (ad) agency built on crowdsourcing principles.”

John Windsor, Victor & Spoils CEO and former VP of strategy and innovation at CP+B, understands how disruptive new technologies can be, especially when they relate to the ad world. “We’re moving from a world of scarcity to a world of abundance. The rise of the curator class has a new generator of social creative/digital directors,” says Windsor.

This is a company that has tapped into the startup principles and made its business faster, global (it has people from all around the world giving input) and without the legacy issues that you see on Madison Avenue. As time passes, we can draw a line between businesses that embrace change and the ones that fear new ways of doing things.

Advice for Madison Avenue: Embrace change and don’t fear the unknown. Others can help your cause if you give them the right opportunity.

More Business Resources from Mashable:

- What’s the Value in a Brand Name?/> - HOW TO: Run Location-Based Google Ads/> - HOW TO: Get the Most From a Small Business Social Media Presence/> - Top 5 Qualities to Look for in Startup Job Candidates/> - Why the Best Online Marketing May Be Headed Offline

Images courtesy of MadMenYourself & class='blippr-nobr'>Flickrclass="blippr-nobr">Flickr, jolien_vallins

For more Startups coverage:

class="f-el">class="cov-twit">Follow Mashable Startupsclass="s-el">class="cov-rss">Subscribe to the Startups channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad

What’s interesting is that they just can’t bring themselves to leave….

Maybe it is incumbent upon us to kick them out. We have put up with all their trash talk about how stupid we are and how bad the country is that it is time for them to follow through with leaving or shut up if they don’t. Or maybe the question isn’t why don’t they leave as much as it is why are they staying if this is such an awful place? Wouldn’t it be easier to fine a country which is already doing what they want than to transform this one? These people have been having it both ways for too long. And maybe we have allowed them to.

eric seiger

The Allmusic Blog » <b>News</b> Roundup: 11/10/2010

The blog site of allmusic.com. Music news, reviews of new songs, information about upcoming releases and tours, highlighting forgotten treasures, rediscoveries, and all manners of interesting music culled from the AMG archive.

Celebrities Looking Older Than Their Age Can Be Good, Bad &amp; Really <b>...</b>

Commonly all the plastic surgery that celebrities undergo to preserve their age backfires and makes them look as though they have tacked years onto their plastic bodies. Other times, celebrities ar...

Tuesday&#39;s <b>news</b>: Studying Shea Weber&#39;s super slapper - On the Forecheck

He has broken the bones of teammates and foes alike, rent Olympic nets asunder, and piled up goals at a prodigious rate over the last few years.

eric seiger

eric seiger

eric seiger

The Allmusic Blog » <b>News</b> Roundup: 11/10/2010

The blog site of allmusic.com. Music news, reviews of new songs, information about upcoming releases and tours, highlighting forgotten treasures, rediscoveries, and all manners of interesting music culled from the AMG archive.

Celebrities Looking Older Than Their Age Can Be Good, Bad &amp; Really <b>...</b>

Commonly all the plastic surgery that celebrities undergo to preserve their age backfires and makes them look as though they have tacked years onto their plastic bodies. Other times, celebrities ar...

Tuesday&#39;s <b>news</b>: Studying Shea Weber&#39;s super slapper - On the Forecheck

He has broken the bones of teammates and foes alike, rent Olympic nets asunder, and piled up goals at a prodigious rate over the last few years.

eric seiger

Pedro Sorrentino is the first international student to attend Boulder Digital Works, a graduate school based in Boulder, Colorado that exists to build the next generation of digital professionals. Prior to moving to the States, he was the head of marketing and PR for Mediamind (Nasdaq: MDMD) in São Paulo, Brazil, his homeland.

Although startups and Madison Avenue agencies are perceived to have little in common, coffee shop-hopping entrepreneurs and modern “Don Drapers” actually share more characteristics than you might think, and they can learn a lot from one another.

The most valuable assets for startups are time and team. When working on a big idea with little money and a short time to make it real, Mark Zuckerberg’s corporate mantra “move fast and break things” is particularly a propos. Getting user feedback and making (and then fixing) mistakes as quickly as possible can help startups avoid bigger problems and bring home the bacon in the long run.

It seems that now, more than ever, it’s time for “Mad Men” everywhere to heed the advice of the entrepreneurs setting up shop in basements and coffee shops around the world.

Here are five lessons Madison Avenue can learn from startups. Add your own thoughts in the comments below.

1. Be T-Shaped

Big multinational advertising behemoths that hit their stride before the rise of the web often struggle to deliver high-quality digital and interactive work. In many cases, a hesitance to move forward or a lack of technical knowledge within a company’s talent base are at the root of this.

“Startups are most likely to have a small team. Consider eight people and a situation where four or five of them are programmers. They are not just going to do technical stuff. There’s a demand to have a broader line of thought, since there’s no one else around to do the work,” says John Keehler, principal at ClickHere, the digital division for The Richards Group.

Marketers should strive to be T-shaped professionals. This concept was born inside the creative agency Ideo and is about professionals with versatility and the ability to think like a designer or a programmer, even if you work with marketing.

T-shaped professionals have a broad view of things. In startups, this is a reality, but when it comes to big agencies, people tend to be divided in silos.

Advice for Madison Avenue: It’s important to have a wide vision and understanding of everyone who’s involved with the campaign that you’re working on. This versatility saves time and brings more ideas to the table.

2. Test, Fail and Learn

Brent Daily is the COO and co-founder of RoundPegg, a Boulder-based TechStars startup that provides online HR solutions for discovering professional personalities. He thinks that a good startup culture is one that believes “it’s OK to make mistakes and be a spectacular failure.” On the other hand, he agrees that agencies can’t easily bring this acceptance of failure into their ecosystems — after all, if they fail, their clients also fail and that can represent a huge loss of money.

Agencies should consider testing marketing campaigns and products on the web as “beta tests.” Getting feedback from users via the web is a low cost way to get a feel for how the community will take to ideas. After optimizing based on user feedback, campaigns would then be better prepared to launch on other mediums, such as TV or print. When it comes to digital, users tend to enjoy sharing their opinions and giving solid feedback. “There are so many places to go and test advertising rather than doing expensive focus groups, that the result is usually a pretty low-cost test bid for them,” says Daily.

One good example of open innovation is the startup UserVoice. The service positions itself as “customer feedback 2.0″ and allows companies to ask for feedback on an organized web platform. Perhaps some day more companies will substitute the traditional focus groups for this lower cost web alternative.

Advice for Madison Avenue: Before starting a huge ad campaign and spending millions of dollars on media, use the web as your test arena and get quick feedback from your customers.

3. Leverage PR 2.0

PR 2.0 is the art of using social tools to reach and communicate with key stakeholders. There used to be a time when public relations was all about relationships with journalists and sending out press releases. Taking clients to lunch, picking up the check and smiling was the way to go. This method still exists, but is on its way out.

Public relations is now about the art of dealing with, well, the public. Journalists are still very important, but nothing beats the credibility of your customers, and they are probably already talking about your product. The question is: Are you listening?

Fortunately, there’s less and less space for companies with bad products to succeed by deploying exceptional marketing. We as consumers just don’t accept that anymore. Product quality is the true advantage — attaching that strength to a sound PR strategy enables companies to listen to what consumers are saying, engage them and build brand awareness.

Startups take advantage out of this. When a startup offers a great solution with its product, normally there’s an engaged early adopter community ready to give free feedback. Agencies should take advantage of it, too. What better way to improve your business and its product than getting direct feedback from your core users? Initiatives like Starbucks’s customer feedback and idea generation site mystarbucksidea.com are the right way to go.

Advice for Madison Avenue: Remember that having a great product is key. But listen and allow your early adopters to influence the next meeting with your client’s R&D department.

4. Bootstrap It

If a startup can run for months (or years) without without getting funded, Mad Men can dabble in testing and running campaigns without buying media. Agencies could learn a lot by testing out the old startup method of bootstrapping; that is, getting by without external help and being cautious with expenses.

Startups, for example, use free social tools like Twitterclass="blippr-nobr">Twitter, Facebookclass="blippr-nobr">Facebook and YouTubeclass="blippr-nobr">YouTube all the time to save money and still reach large, influential, highly-targeted audiences. Increasingly, agencies and large advertisers are beginning to catch on and test them out; the Old Spice guy campaign is a very good example of this.

As that campaign proved, a Twitter account and some YouTube videos can go a long way. What’s better is that using these tools is cost effective, even if you count time invested. We know that the Old Spice guy videos were not a simple production, but this campaign was comparatively inexpensive because starting with social media is much cheaper (and oftentimes more powerful) than a TV commercial.

Advice for Madison Avenue: Remember that you can do more with less when you have a good idea and a strong plan for execution.

5. Open Up to Feedback

Good startups spend a lot of time crowdsourcing opinions and getting feedback from their communities and mentors in order to improve their products. Agencies, on the other hand, usually won’t share copy or ideas with one another or their communities until a campaign is ready to launch.

Some agencies though, are finding that it doesn’t hurt to ask others for creative or production input — that’s what Victor & Spoils is all about. Based in Boulder, Colorado, the ad agency calls itself “the world’s first creative (ad) agency built on crowdsourcing principles.”

John Windsor, Victor & Spoils CEO and former VP of strategy and innovation at CP+B, understands how disruptive new technologies can be, especially when they relate to the ad world. “We’re moving from a world of scarcity to a world of abundance. The rise of the curator class has a new generator of social creative/digital directors,” says Windsor.

This is a company that has tapped into the startup principles and made its business faster, global (it has people from all around the world giving input) and without the legacy issues that you see on Madison Avenue. As time passes, we can draw a line between businesses that embrace change and the ones that fear new ways of doing things.

Advice for Madison Avenue: Embrace change and don’t fear the unknown. Others can help your cause if you give them the right opportunity.

More Business Resources from Mashable:

- What’s the Value in a Brand Name?/> - HOW TO: Run Location-Based Google Ads/> - HOW TO: Get the Most From a Small Business Social Media Presence/> - Top 5 Qualities to Look for in Startup Job Candidates/> - Why the Best Online Marketing May Be Headed Offline

Images courtesy of MadMenYourself & class='blippr-nobr'>Flickrclass="blippr-nobr">Flickr, jolien_vallins

For more Startups coverage:

class="f-el">class="cov-twit">Follow Mashable Startupsclass="s-el">class="cov-rss">Subscribe to the Startups channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad

What’s interesting is that they just can’t bring themselves to leave….

Maybe it is incumbent upon us to kick them out. We have put up with all their trash talk about how stupid we are and how bad the country is that it is time for them to follow through with leaving or shut up if they don’t. Or maybe the question isn’t why don’t they leave as much as it is why are they staying if this is such an awful place? Wouldn’t it be easier to fine a country which is already doing what they want than to transform this one? These people have been having it both ways for too long. And maybe we have allowed them to.

eric seiger

eric seiger

The Allmusic Blog » <b>News</b> Roundup: 11/10/2010

The blog site of allmusic.com. Music news, reviews of new songs, information about upcoming releases and tours, highlighting forgotten treasures, rediscoveries, and all manners of interesting music culled from the AMG archive.

Celebrities Looking Older Than Their Age Can Be Good, Bad &amp; Really <b>...</b>

Commonly all the plastic surgery that celebrities undergo to preserve their age backfires and makes them look as though they have tacked years onto their plastic bodies. Other times, celebrities ar...

Tuesday&#39;s <b>news</b>: Studying Shea Weber&#39;s super slapper - On the Forecheck

He has broken the bones of teammates and foes alike, rent Olympic nets asunder, and piled up goals at a prodigious rate over the last few years.

eric seiger

eric seiger

The Allmusic Blog » <b>News</b> Roundup: 11/10/2010

The blog site of allmusic.com. Music news, reviews of new songs, information about upcoming releases and tours, highlighting forgotten treasures, rediscoveries, and all manners of interesting music culled from the AMG archive.

Celebrities Looking Older Than Their Age Can Be Good, Bad &amp; Really <b>...</b>

Commonly all the plastic surgery that celebrities undergo to preserve their age backfires and makes them look as though they have tacked years onto their plastic bodies. Other times, celebrities ar...

Tuesday&#39;s <b>news</b>: Studying Shea Weber&#39;s super slapper - On the Forecheck

He has broken the bones of teammates and foes alike, rent Olympic nets asunder, and piled up goals at a prodigious rate over the last few years.

eric seiger

The Allmusic Blog » <b>News</b> Roundup: 11/10/2010

The blog site of allmusic.com. Music news, reviews of new songs, information about upcoming releases and tours, highlighting forgotten treasures, rediscoveries, and all manners of interesting music culled from the AMG archive.

Celebrities Looking Older Than Their Age Can Be Good, Bad &amp; Really <b>...</b>

Commonly all the plastic surgery that celebrities undergo to preserve their age backfires and makes them look as though they have tacked years onto their plastic bodies. Other times, celebrities ar...

Tuesday&#39;s <b>news</b>: Studying Shea Weber&#39;s super slapper - On the Forecheck

He has broken the bones of teammates and foes alike, rent Olympic nets asunder, and piled up goals at a prodigious rate over the last few years.

eric seiger

The Allmusic Blog » <b>News</b> Roundup: 11/10/2010

The blog site of allmusic.com. Music news, reviews of new songs, information about upcoming releases and tours, highlighting forgotten treasures, rediscoveries, and all manners of interesting music culled from the AMG archive.

Celebrities Looking Older Than Their Age Can Be Good, Bad &amp; Really <b>...</b>

Commonly all the plastic surgery that celebrities undergo to preserve their age backfires and makes them look as though they have tacked years onto their plastic bodies. Other times, celebrities ar...

Tuesday&#39;s <b>news</b>: Studying Shea Weber&#39;s super slapper - On the Forecheck

He has broken the bones of teammates and foes alike, rent Olympic nets asunder, and piled up goals at a prodigious rate over the last few years.

eric seiger eric seiger
eric seiger

eric seiger
eric seiger

The Allmusic Blog » <b>News</b> Roundup: 11/10/2010

The blog site of allmusic.com. Music news, reviews of new songs, information about upcoming releases and tours, highlighting forgotten treasures, rediscoveries, and all manners of interesting music culled from the AMG archive.

Celebrities Looking Older Than Their Age Can Be Good, Bad &amp; Really <b>...</b>

Commonly all the plastic surgery that celebrities undergo to preserve their age backfires and makes them look as though they have tacked years onto their plastic bodies. Other times, celebrities ar...

Tuesday&#39;s <b>news</b>: Studying Shea Weber&#39;s super slapper - On the Forecheck

He has broken the bones of teammates and foes alike, rent Olympic nets asunder, and piled up goals at a prodigious rate over the last few years.

eric seiger

The Allmusic Blog » <b>News</b> Roundup: 11/10/2010

The blog site of allmusic.com. Music news, reviews of new songs, information about upcoming releases and tours, highlighting forgotten treasures, rediscoveries, and all manners of interesting music culled from the AMG archive.

Celebrities Looking Older Than Their Age Can Be Good, Bad &amp; Really <b>...</b>

Commonly all the plastic surgery that celebrities undergo to preserve their age backfires and makes them look as though they have tacked years onto their plastic bodies. Other times, celebrities ar...

Tuesday&#39;s <b>news</b>: Studying Shea Weber&#39;s super slapper - On the Forecheck

He has broken the bones of teammates and foes alike, rent Olympic nets asunder, and piled up goals at a prodigious rate over the last few years.

eric seiger

The Allmusic Blog » <b>News</b> Roundup: 11/10/2010

The blog site of allmusic.com. Music news, reviews of new songs, information about upcoming releases and tours, highlighting forgotten treasures, rediscoveries, and all manners of interesting music culled from the AMG archive.

Celebrities Looking Older Than Their Age Can Be Good, Bad &amp; Really <b>...</b>

Commonly all the plastic surgery that celebrities undergo to preserve their age backfires and makes them look as though they have tacked years onto their plastic bodies. Other times, celebrities ar...

Tuesday&#39;s <b>news</b>: Studying Shea Weber&#39;s super slapper - On the Forecheck

He has broken the bones of teammates and foes alike, rent Olympic nets asunder, and piled up goals at a prodigious rate over the last few years.

eric seiger

Choosing an SEO Expert - Musing on an Attempt to Trademark "SEO"

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Real Estate <b>News</b>: China Limits Foreign Investment - Developments - WSJ

Here is a look at real-estate news in the weekend's and Monday's WSJ:

Monday <b>News</b> Roundup - - The Offside - Liverpool Football Club Blog

Hodgson, aka The Manatee, as seen in this stock photo from 1937. A short international break.

Sea Ice <b>News</b> #29 | Watts Up With That?

In sea ice news this week, Arctic sea ice continues its inexorable climb toward the summit, to be reached sometime in March 2011. At present the ice growth is tracking just below the rate of 2007, but it should also be pointed out that ...

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NBC Ad Urges Recording <b>News</b> - NYTimes.com

The anchor Brian Williams encourages people to record "Nightly News" if they cannot watch it at 6:30 pm.

Denver Broncos <b>News</b>: Horse Tracks - 11/15/10 - Mile High Report

Your Daily Cup of Orange and Blue Coffee .. Horse Tracks!

Lujiazui Breakfast: <b>News</b> And Views About China Stocks (Nov. 15 <b>...</b>

Stocks in China may face more declines today after large losses in mainland and US-traded China shares on Friday. Chinese media have been reporting that the government plans interest-rate increases to curb rising prices in the country.

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Sea Ice <b>News</b> #29 | Watts Up With That?

In sea ice news this week, Arctic sea ice continues its inexorable climb toward the summit, to be reached sometime in March 2011. At present the ice growth is tracking just below the rate of 2007, but it should also be pointed out that ...

<b>News</b> - Jessica Simpson, Eric Johnson Are Engaged! - Healthy <b>...</b>

The singer flashed a sizable ring during an in-store appearance on Saturday.

NBC Ad Urges Recording <b>News</b> - NYTimes.com

The anchor Brian Williams encourages people to record "Nightly News" if they cannot watch it at 6:30 pm.

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Sea Ice <b>News</b> #29 | Watts Up With That?

In sea ice news this week, Arctic sea ice continues its inexorable climb toward the summit, to be reached sometime in March 2011. At present the ice growth is tracking just below the rate of 2007, but it should also be pointed out that ...

Monday <b>News</b> Roundup - - The Offside - Liverpool Football Club Blog

Hodgson, aka The Manatee, as seen in this stock photo from 1937. A short international break.

UK chart: COD batters competition <b>News</b> - Page 1 | Eurogamer.net

Read our news of UK chart: COD batters competition.

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<b>News</b> - PIC: See Jessica Simpson&#39;s Stunning Engagement Ring <b>...</b>

The singer debuted her new bling at an in-store appearance Saturday.

Monday <b>News</b> Roundup - - The Offside - Liverpool Football Club Blog

Hodgson, aka The Manatee, as seen in this stock photo from 1937. A short international break.

NBC Ad Urges Recording <b>News</b> - NYTimes.com

The anchor Brian Williams encourages people to record "Nightly News" if they cannot watch it at 6:30 pm.

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bench craft company rip off

<b>News</b> - PIC: See Jessica Simpson&#39;s Stunning Engagement Ring <b>...</b>

The singer debuted her new bling at an in-store appearance Saturday.

Pulse <b>News</b> Reader app celebrates VC success by going free

Celebrating their anticipated announcement of a successful VC injection of $800000, Alphonso Labs, makers of the Pulse News Reader iOS application , have made the application a free download. The Pulse News Reader, which formats RSS ...

Senator-Elect Rand Paul Pushes Earmark Ban - FoxNews.com

Paul said during an interview with Fox News on Sunday, "I think ear markings are bad. There is some symbolism. Definitely the symbolism is bad. And, I think it encourages people to vote for large appropriations bills, because all of a ...

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Pulse <b>News</b> Reader for iOS now free

This is both a strength and a weakness -- it works better with some types of feeds than others -- but overall it provides a pleasant way to catch up with the news over your breakfast. Tags: AlphonsoLabs, ipad, new york times, ...

Sea Ice <b>News</b> #29 | Watts Up With That?

In sea ice news this week, Arctic sea ice continues its inexorable climb toward the summit, to be reached sometime in March 2011. At present the ice growth is tracking just below the rate of 2007, but it should also be pointed out that ...

<b>News</b> - PIC: See Jessica Simpson&#39;s Stunning Engagement Ring <b>...</b>

The singer debuted her new bling at an in-store appearance Saturday.

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Probably Bad <b>News</b>: Juxtaposition FAIL - Epic Fail Funny Videos and <b>...</b>

epic fail photos - Probably Bad News: Juxtaposition FAIL.

<b>News</b> - PIC: See Jessica Simpson&#39;s Stunning Engagement Ring <b>...</b>

The singer debuted her new bling at an in-store appearance Saturday.

Senator-Elect Rand Paul Pushes Earmark Ban - FoxNews.com

Paul said during an interview with Fox News on Sunday, "I think ear markings are bad. There is some symbolism. Definitely the symbolism is bad. And, I think it encourages people to vote for large appropriations bills, because all of a ...

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<b>News</b> - PIC: See Jessica Simpson&#39;s Stunning Engagement Ring <b>...</b>

The singer debuted her new bling at an in-store appearance Saturday.

Senator-Elect Rand Paul Pushes Earmark Ban - FoxNews.com

Paul said during an interview with Fox News on Sunday, "I think ear markings are bad. There is some symbolism. Definitely the symbolism is bad. And, I think it encourages people to vote for large appropriations bills, because all of a ...

UK chart: COD batters competition <b>News</b> - Page 1 | Eurogamer.net

Read our news of UK chart: COD batters competition.

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Networked <b>news</b>: the digital future of regional journalism | Media <b>...</b>

US local and regional media are rebuilding using new business models, including that of Washington-based site TBD. By Kevin Anderson.

Monday <b>News</b> Roundup - - The Offside - Liverpool Football Club Blog

Hodgson, aka The Manatee, as seen in this stock photo from 1937. A short international break.

UK chart: COD batters competition <b>News</b> - Page 1 | Eurogamer.net

Read our news of UK chart: COD batters competition.

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Denver Broncos <b>News</b>: Horse Tracks - 11/15/10 - Mile High Report

Your Daily Cup of Orange and Blue Coffee .. Horse Tracks!

UK chart: COD batters competition <b>News</b> - Page 1 | Eurogamer.net

Read our news of UK chart: COD batters competition.

Arrowheadlines: Chiefs <b>News</b> 11/15 - Arrowhead Pride

Well, that happened. Who invited the 2009 Chiefs to yesterday's game? As you can imagine, there are a lot of recaps and opinions on the game (and a missing handshake). Here's today's Kansas City Chiefs news.

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Sea Ice <b>News</b> #29 | Watts Up With That?

In sea ice news this week, Arctic sea ice continues its inexorable climb toward the summit, to be reached sometime in March 2011. At present the ice growth is tracking just below the rate of 2007, but it should also be pointed out that ...

Networked <b>news</b>: the digital future of regional journalism | Media <b>...</b>

US local and regional media are rebuilding using new business models, including that of Washington-based site TBD. By Kevin Anderson.

Pulse <b>News</b> Reader for iOS now free

This is both a strength and a weakness -- it works better with some types of feeds than others -- but overall it provides a pleasant way to catch up with the news over your breakfast. Tags: AlphonsoLabs, ipad, new york times, ...

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Probably Bad <b>News</b>: Congressional FAIL - Epic Fail Funny Videos and <b>...</b>

epic fail photos - Probably Bad News: Congressional FAIL.

Lujiazui Breakfast: <b>News</b> And Views About China Stocks (Nov. 15 <b>...</b>

Stocks in China may face more declines today after large losses in mainland and US-traded China shares on Friday. Chinese media have been reporting that the government plans interest-rate increases to curb rising prices in the country.

Debian Project <b>News</b> - October 18th, 2010

State of Debian 6.0 Squeeze , ask.debian.net, updated DebianEdu, new sloppy backports, Debian project membership.

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Probably Bad <b>News</b>: Congressional FAIL - Epic Fail Funny Videos and <b>...</b>

epic fail photos - Probably Bad News: Congressional FAIL.

NBC Ad Urges Recording <b>News</b> - NYTimes.com

The anchor Brian Williams encourages people to record "Nightly News" if they cannot watch it at 6:30 pm.

Real Estate <b>News</b>: China Limits Foreign Investment - Developments - WSJ

Here is a look at real-estate news in the weekend's and Monday's WSJ:

Introduction - If you are still learning about search engine optimization (SEO), you are probably a bit confused about the difference between on-site and off-site SEO strategies. On-site tactics are more straight-forward for the beginner and are probably written about the most. I thought I would write an article and cover what I've learned. This pool of SEO knowledge comes from working with about 10 clients and another 10 personal web sites over an 18 month period.

To anyone with an SEO background, there are certain basic on-site SEO tasks that any web master, business owner, or Internet Marketer needs to be aware of. These include the following major components:

1) Title Tags - The title tag in your HTML meta code is the tag that tell the browser what to display in the title of the window at the very top of the screen. Because this text is so visible to the user, Google likes to rely heavily on this text as a clue as to what your page is about. As a result, it is a really important SEO strategy that your title tag be filled with keywords that are appropriate to the content of the web page. Furthermore, you really don't want the same title tag on every page. This is not good for SEO. Instead, you want to have different keyword phrases in your title tags that properly identify the theme of that particular page. Remember, you are trying to help the search engines easily digest your content. That's basically what SEO is. You want to aid them in their understanding of what this page is really about.

2) The first H1 tag - Similar to the title tag, Google will look at the first H1 text to appear on your page as a strong signal as to what the page is about. Use it wisely. Again, you want to place keyword phrases here that are thematically related to what the information on the page is conveying to the end-user.

3) The name of the page itself - As you name your pages in your web site, use plain English as much as possible for SEO. You will notice that WordPress uses this extensively in their blog software. This is no accident and WordPress is considered the best blog for SEO. For example, http://example.com/?On-Site-vs-Off-Site-SEO-tactics&AID=22 will perform much better for SEO than http://example.com/?AID=22. Why? Because there is descriptive text in the longer version of the page name that helps the search engine know what the page is about. Many people have written about issues around "dirty links" and SEO (links including system variable data such as AID=22 in the example above). I think it is better if you can design your system without any variable data at all. It just takes this SEO issue away. And it's just easier for the search engines. It's also easier for the end-user. However, there is no problem promoting pages via SEO with variable data in the links. I've been able to make both fly using the same SEO tactics with no problems. The search engines are smart enough by now to manage through that variable data. Just make sure your plain English is in there.

4) Keyword meta tag - This tag used to get a ton of play for SEO, but is now largely ignored by the search engines. I believe it fell out of favor due to manipulation and misuse. It is a tag that is not seen by the end-user, so unscrupulous web masters abused it and it became less-and-less important for SEO. Real SEO tactics don't abuse or deceive. I still populate my keyword tags because I believe they are still looked at, but I don't believe they are very critical. If nothing else, it's another instance of your keywords. They all help SEO.

5) Description meta tag - This tag is still useful, but probably more for Yahoo and MSN. Since you will be in this part of your web site anyway to get the Title right, you might as well make this variable-driven as well and make the description appropriate to the page. Again, it can't hurt SEO.

6) Keyword Density - This is very important for SEO. Keep in mind that the search engines are just large computer programs digesting your site and trying to figure out what it is about. One of the simplest things they do is to count up all the words and look for repeats. They then calculate percentages, or densities, of specific 1-word, 2-word and 3-word phrases that are found in your text. By looking at the most popular keyword phrases, their programs understand the important themes of your page. If you observe your own writing on a specific subject, you will see the patterns as well. I don't recommend that you write solely with keyword density in mind as it will result in lower quality content. However, I also don't recommend that you completely ignore keyword density in your content creation. My preferred approach is to write content straight-up for the first draft. Then, as you edit for grammar, consistency, and clarity, also edit for density. Run your content through a density checker and see what phrases are used the most. Make adjustments accordingly so that your top themes / keyword phrases are showing up between 2-4% of the time. But don't do this to the extent that anything reads as unnatural. You need to always keep your audience in mind.

7) Outbound links - What your page links to matters, in terms of both the quality and quantity of links. As you build links out of your page, be specific about where they go. Don't link to low-quality or bad-neighborhood sites. Also watch your number of links. Generally, the less the better. However, having no outbound links is not always good. I believe Google uses your outbound links as a way to position your site in the vast weave that is the Internet. Often times, Google can get a good feeling about what your site is about just by looking at who you link to. So again, select these links wisely understanding they will actually impact your SEO.

8) High-quality, original, content - I probably should have put this first because it can't be stressed enough for SEO. Your site needs to provide high-quality and original content. You will read this maybe a hundred times as you research SEO. Content is king. And I firmly believe this to be true. If you are under the impression that the internet is so big that search engines can't identify content as really unique, guess again. One afternoon spent playing with CopyScape will convince you that there is technology available today that is able to tell you if any given sentence has been repeated anywhere on the Internet. It's staggering, actually, when you really think about that. The volumes of data are just outrageous. But if CopyScape can do it, I'm betting that Google can do it also. And I firmly believe that your site receives a positive bump when Google determines that the content is original. Many people have asked me if using content that is repeated on other sites will penalize the site. I believe the answer is no, you will not be penalized by Google (copyright infringement is a completely different and very serious legal topic that I won't go into today). But I also believe that you won't get where you want to be by using content that already has high mileage. The other hot debate related to how sites using duplicate content can actually rank higher than the site where the content originated from. Yes - This has been demonstrated empirically a bunch of times. But you don't need to be too concerned with that for reasons we will get into later. Just keep your eye on the ball. Put in the time, energy and creativity it takes to create unique content and you will be rewarded. Plain and simple.

9) Appropriate amounts of content - Somewhat different from #8 is the issue of how much content to put on your site for good SEO. I don't believe there is a single magic answer as each site has a different objective. But as far as SEO goes, I generally believe the more the better (assuming you are following #8). Give those hungry spiders as much food for thought as you possibly can. But let me also qualify that statement. You need ensure that your content doesn't stray too far from the core message of your site. If it does, this can create confusion around what your site is really about. Tightly focused sites perform much better than more generically focused sites. For example, a site selling used Honda Civics that uses appropriate SEO strategies will probably get ranked higher and faster than a more generalized site selling all types of used cars. This is a generic statement, and there are many exceptions, but it's a reasonable place to start your thinking about niches and themes.

For more on SEO, visit HubShout.com. Article Source: http://EzineArticles.com/?expert=Al_Zan

Probably Bad <b>News</b>: Juxtaposition FAIL - Epic Fail Funny Videos and <b>...</b>

epic fail photos - Probably Bad News: Juxtaposition FAIL.

<b>News</b> - PIC: See Jessica Simpson&#39;s Stunning Engagement Ring <b>...</b>

The singer debuted her new bling at an in-store appearance Saturday.

Real Estate <b>News</b>: China Limits Foreign Investment - Developments - WSJ

Here is a look at real-estate news in the weekend's and Monday's WSJ: