Monday, January 10, 2011

Making Money on Line






Once thought of as trade bait, Mikhail Grabovski and Nikolai Kulemin (along with Clarke MacArthur) have been the Maple Leafs best line this season, and with nearly 100 points on the season, maybe amongst the best in the NHL



Jim McIsaac/Getty Images




Prior to the Toronto Maple Leafs' tilt against the Atlanta Thrashers Friday night I was a guest of Louis Pisano on “Get The Puck Out” which airs on MorencySports.com, where, amongst other things, Lou and I debated the validity of Toronto’s second line of Mikhail Grabovski, Clarke MacArthur and Nikolai Kulemin being the NHL’s best second unit.


Low and behold, Grabovski, Kulemin and MacArthur went out and scored a combined six goals and 10 points against the Thrashers, helping the Maple Leafs pound a very good Atlanta squad by a final score of 9-3.


MacArthur and Grabovski are first and second in scoring for the Maple Leafs this season, with 33 and 32 points, respectively. Kulemin is close behind with 29 points, which gives the Maple Leafs second unit a combined 94 points on the season.


There may very well be a second line or two that has more offensive output than the Maple Leafs trio, but none of those lines were as unexpected as the Maple Leafs trio of Grabovski, MacArthur and Kulemin, especially by Leaf fans.


Rewind back to last summer. Maple Leafs general manager Brian Burke was preparing to re-sign Nikolai Kulemin when all hell broke lose—Kulemin’s agent was looking for first line money. Burke stood by his comments that, while a decent player, Kulemin had benefited from first line and power play minutes and was undeserving of “first line” money, and therefore, wouldn’t pay.




Weekly Pulse: GOP Plays Chicken with the Debt Ceiling

By Lindsay Beyerstein, Media Consortium blogger

Sen. Jim DeMint (R-SC) is calling for a "big showdown" over the upcoming vote to raise the nation's debt ceiling to $14.3 trillion from $13.9 trillion. The debt ceiling is simply the maximum amount the government can borrow.

Congress routinely raises the debt ceiling every year. It's common sense: Since the government has already pledged to increase spending, Congress must authorize additional borrowing. (Remember that the government is now forced to borrow billions of extra dollars to pay for tax cuts for the wealthy, which Republicans insisted on.) If the ceiling isn't raised, the United States will be forced to default on its debts, with catastrophic consequences.

Why would default be catastrophic? The principle is the same for countries and consumers alike: If you have a good track record of paying your bills, lenders will lend you money at lower interest rates. If you don't pay your bills on time, or default on your obligations altogether, lenders will demand higher interest rates.

Congressional Republicans say they oppose raising the debt ceiling because they favor fiscal responsibility. This kind of rhetoric is the height of recklessness. The interest on our debts is a big part of government spending. Even idle talk about defaults could spook some creditors into raising interest rates on U.S. debt and cost taxpayers dearly.

Steve Benen of the Washington Monthly quotes Austan Goolsbee, chair of the White House's Council of Economic Advisers, who says that congressional GOP members are flirting with the "the first default in history caused purely by insanity."

Making work pay (for real)

An astonishing 80% of full-time minimum wage workers can't afford the necessities of life, according to new research by labor economist Jeannette Wicks-Lim of the Political Economy Research Institute, featured on the Real News Network.

Wicks-Lim argues for a two-part solution to the crisis of working poverty in America: i) raising the federal minimum wage to $12.30/hr from $7.50/hr; ii) Increasing the earned income tax credit to 40% of income. She estimates that these two policy changes would raise the income of a minimum wage worker from $15,000 to about $36,000 at a manageable cost to employers and taxpayers.

Her proposal is a revamp of President Bill Clinton's attempt to "reform" welfare by cutting social service benefits and shifting government spending to tax credits. Currently, the Earned Income Tax Credit is a subsidy for the working poor that is designed to "make work pay"--i.e., if workers aren't making enough in wages to secure a decent standard of living, the government provides an income subsidy to reward them for working.

However, if a decent standard of living remains out of reach for 80% of full-time minimum wage workers, Wicks-Lim argues that the minimum wage is too low and the subsidies are too modest to achieve the stated goal of making work pay.

Colorado minimum wage inches up

Speaking of minimum wage issues, Scot Kersgaard of the Colorado Independent reports that the minimum wage in the state ticked up from $7.25 an hour to $7.36 on January 1. The modest increase represents the annual adjustment for inflation. Every bit counts, but Colorado families are falling further behind. According to a new report by the Denver-based Bell Policy Center, 8.3% of working families in Colorado live below the federal poverty line, which is $22,050 for a family of four. Fully one-fourth of Colorado families do not earn enough to meet their basic needs, which requires an income approximately twice the FPL, according to the report.

Colorado is one of only 10 states that automatically adjust their minimum wages for inflation.

Wage theft epidemic

Unscrupulous employers are stealing untold millions of dollars from hardworking Americans, Dick Meister reports in AlterNet:

The cheating bosses don't take the money directly from their employees. No, nothing as obvious as that. The employers practice their thievery by underpaying workers, sometimes by paying them less than the legal minimum wage. Or they fail to pay employees extra for overtime work, or even force them to work for nothing before or after their regular work shifts or at other times. Some employers make illegal deductions from employee wages. And some withhold the final paycheck due employees who quit.

In New York City alone, an estimated $18 million worth of wages is stolen every week. Workers in the restaurant, construction, and retail sectors are at increased risk of wage theft. Wage thieves disproportionately target undocumented workers because they assume that these employees will be less likely to report the crime.

Debt collection from beyond the grave

The dead don't tell tales, but they have been known to sign debt collection papers, Andy Kroll reports in Mother Jones. Martha Kunkle died in 1995, but her printed name and signature appear on paperwork filed by the debt collection agency Portfolio Recovery Associates as late as 2006 and 2007. The ruse was discovered and PRA, facing a fraud lawsuit, agreed in 2008 that the "Kunkle's" documents couldn't be used in court. That didn't stop the agency from trying to use them again in 2009.

The attorney general of Missouri has announced that he will investigate whether any of Kunkle's handiwork was used to support debt collection in his state. The attorney general of Minnesota is already investigating whether debt collectors have used fraudulent paperwork in court.

This post features links to the best independent, progressive reporting about the economy by members of The Media Consortium. It is free to reprint. Visit the Audit for a complete list of articles on economic issues, or follow us on Twitter. And for the best progressive reporting on critical economy, environment, health care and immigration issues, check out The Mulch, The Pulse and The Diaspora. This is a project of The Media Consortium, a network of leading independent media outlets.







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Arizona Shooting <b>News</b> (LIVE UPDATES)

PHOENIX -- A 22-year-old man described as a social outcast with wild beliefs steeped in mistrust faces a federal court hearing on charges he tried to assassinate Rep. Gabrielle Giffords in a Tucson shooting rampage that left six people ...

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Your daily cup of Orange and Blue Coffee .. Horse Tracks.

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Your daily cup of Orange and Blue Coffee .. Horse Tracks.

This Week&#39;s Health Industry <b>News</b> - NYTimes.com

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Your daily cup of Orange and Blue Coffee .. Horse Tracks.

This Week&#39;s Health Industry <b>News</b> - NYTimes.com

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PHOENIX -- A 22-year-old man described as a social outcast with wild beliefs steeped in mistrust faces a federal court hearing on charges he tried to assassinate Rep. Gabrielle Giffords in a Tucson shooting rampage that left six people ...

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Your daily cup of Orange and Blue Coffee .. Horse Tracks.

This Week&#39;s Health Industry <b>News</b> - NYTimes.com

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Your daily cup of Orange and Blue Coffee .. Horse Tracks.

This Week&#39;s Health Industry <b>News</b> - NYTimes.com

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Denver Broncos <b>News</b>: Horse Tracks 1/10/11 - Mile High Report

Your daily cup of Orange and Blue Coffee .. Horse Tracks.

This Week&#39;s Health Industry <b>News</b> - NYTimes.com

An F.D.A. panel considers what to do about menthol flavoring in cigarettes.


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Arizona Shooting <b>News</b> (LIVE UPDATES)

PHOENIX -- A 22-year-old man described as a social outcast with wild beliefs steeped in mistrust faces a federal court hearing on charges he tried to assassinate Rep. Gabrielle Giffords in a Tucson shooting rampage that left six people ...

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Your daily cup of Orange and Blue Coffee .. Horse Tracks.

This Week&#39;s Health Industry <b>News</b> - NYTimes.com

An F.D.A. panel considers what to do about menthol flavoring in cigarettes.


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Arizona Shooting <b>News</b> (LIVE UPDATES)

PHOENIX -- A 22-year-old man described as a social outcast with wild beliefs steeped in mistrust faces a federal court hearing on charges he tried to assassinate Rep. Gabrielle Giffords in a Tucson shooting rampage that left six people ...

Denver Broncos <b>News</b>: Horse Tracks 1/10/11 - Mile High Report

Your daily cup of Orange and Blue Coffee .. Horse Tracks.

This Week&#39;s Health Industry <b>News</b> - NYTimes.com

An F.D.A. panel considers what to do about menthol flavoring in cigarettes.


bench craft company reviews bench craft company reviews

Arizona Shooting <b>News</b> (LIVE UPDATES)

PHOENIX -- A 22-year-old man described as a social outcast with wild beliefs steeped in mistrust faces a federal court hearing on charges he tried to assassinate Rep. Gabrielle Giffords in a Tucson shooting rampage that left six people ...

Denver Broncos <b>News</b>: Horse Tracks 1/10/11 - Mile High Report

Your daily cup of Orange and Blue Coffee .. Horse Tracks.

This Week&#39;s Health Industry <b>News</b> - NYTimes.com

An F.D.A. panel considers what to do about menthol flavoring in cigarettes.


bench craft company reviews bench craft company reviews

Arizona Shooting <b>News</b> (LIVE UPDATES)

PHOENIX -- A 22-year-old man described as a social outcast with wild beliefs steeped in mistrust faces a federal court hearing on charges he tried to assassinate Rep. Gabrielle Giffords in a Tucson shooting rampage that left six people ...

Denver Broncos <b>News</b>: Horse Tracks 1/10/11 - Mile High Report

Your daily cup of Orange and Blue Coffee .. Horse Tracks.

This Week&#39;s Health Industry <b>News</b> - NYTimes.com

An F.D.A. panel considers what to do about menthol flavoring in cigarettes.


bench craft company reviews bench craft company reviews

Arizona Shooting <b>News</b> (LIVE UPDATES)

PHOENIX -- A 22-year-old man described as a social outcast with wild beliefs steeped in mistrust faces a federal court hearing on charges he tried to assassinate Rep. Gabrielle Giffords in a Tucson shooting rampage that left six people ...

Denver Broncos <b>News</b>: Horse Tracks 1/10/11 - Mile High Report

Your daily cup of Orange and Blue Coffee .. Horse Tracks.

This Week&#39;s Health Industry <b>News</b> - NYTimes.com

An F.D.A. panel considers what to do about menthol flavoring in cigarettes.


bench craft company reviews bench craft company reviews

Arizona Shooting <b>News</b> (LIVE UPDATES)

PHOENIX -- A 22-year-old man described as a social outcast with wild beliefs steeped in mistrust faces a federal court hearing on charges he tried to assassinate Rep. Gabrielle Giffords in a Tucson shooting rampage that left six people ...

Denver Broncos <b>News</b>: Horse Tracks 1/10/11 - Mile High Report

Your daily cup of Orange and Blue Coffee .. Horse Tracks.

This Week&#39;s Health Industry <b>News</b> - NYTimes.com

An F.D.A. panel considers what to do about menthol flavoring in cigarettes.


bench craft company reviews bench craft company reviews

Arizona Shooting <b>News</b> (LIVE UPDATES)

PHOENIX -- A 22-year-old man described as a social outcast with wild beliefs steeped in mistrust faces a federal court hearing on charges he tried to assassinate Rep. Gabrielle Giffords in a Tucson shooting rampage that left six people ...

Denver Broncos <b>News</b>: Horse Tracks 1/10/11 - Mile High Report

Your daily cup of Orange and Blue Coffee .. Horse Tracks.

This Week&#39;s Health Industry <b>News</b> - NYTimes.com

An F.D.A. panel considers what to do about menthol flavoring in cigarettes.

Friday, January 7, 2011

Making Money Now


Making maple syrup in a hotter world






It's hard to take big-picture global temperature increases and bring them down to a personal level—partly because of that confusion between weather and climate, and partly because scientists simply have a better understanding what is very likely to happen in an averaged-out global system, than they have of how changes in that global system are likely to affect your backyard.



I like the way Climate Wisconsin is trying to bridge that gap. First, they use interactive visuals to show the local symptoms of climate change, like rising average temperatures and fewer days of ice cover of Wisconsin lakes. Then, they connect those symptoms to Wisconsin life. If these trends continue, what impact will they have on things like fishing, forestry, farming and, yes, the making of maple syrup.



It's a hard line to walk. The family featured in this video has recently experienced some of the worst years for making maple syrup in four generations. But, because weather isn't climate, next year could be better for them, even as the climate, overall, continues to warm. At the same time, though, climate change is likely to have long-term impacts on where and how well sugar maples can grow—and when, and for how long, their sap runs in spring.



I think this video and the related essay do a better-than-average job of making that distinction. This family won't be out of business next year. But, over time, climate change is very likely to make this work harder for them. The harder it gets, Wisconsin traditions associated with maple syrup making will become less common—and the 5-million-dollar syrup industry will bring less money to the state.



Also, I just finished re-reading Little House in the Big Woods, and it's fun to see how the process of maple syrup production has, and hasn't, changed since Grandpa Ingalls threw a sugaring-off party at his Wisconsin cabin in the late 1860s. Check out the taps they hammer into the maples. They look just like the Little House illustrations, but instead of draining into wooden buckets, the sap now flows into plastic bags.



Thanks to agroman for Submitterating!


Hell's Kitchen continues to be a highly desirable neighborhood for many New Yorkers, but living in the HeKi (our coinage&msash;you're welcome Corcoran) isn't without sacrifice. Local residents who don't have washer/dryers in their buildings are finding it increasingly annoying to get their laundry done! One of the neighborhood's last laundromats, on 53rd Street and Ninth Avenue, recently closed, leaving behind, the Post reports, "a mile-long, laundry-less desert between Eighth and Tenth Avenues." This heavy news comes on the heels of Second Wave Laundry, the largest Laundromat in the neighborhood on 55th Street and Ninth Avenue, closing because the landlord threatened to raise the rent from $14,000 to $20,000 a month and demanded an $80,000 security deposit.



Now Hell's Kitchen locals are throwing "champagne and laundry parties" in apartments with washing machines. Others simply do their laundry in the sink. For this very reason, Councilwoman Gale Brewer has introduced a resolution to give tax breaks to owner-operated city businesses. "This is the most basic challenge to the crisis of the lack of mom-and-pop stores in the city," says Brewer. "It's beyond frustrating." And Christine Gorman, president of the West 55th Block Association, tells the tabloid, "The Laundromats are fleeing our area. The services in our neighborhood are disappearing. There's rumors that the Laundromat is going to become a Citibank." At least that's welcome news for anybody in Hell's Kitchen who needs some money laundered.




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No good <b>news</b> for the long-term unemployed | Analysis &amp; Opinion |

The December jobs report turns recent history on its head.

Small Business <b>News</b>: Small Biz Funding Fundamentals

Will raising capital your small business be easier in 2011 than it was in 2010? Well, some sources say that funding may be loosening up but be assured that.

Atlanta Hawks Off Day <b>News</b> and Notes - Peachtree Hoops

Opinions and Reactions to the Atlanta Hawks 110-87 victory over the Utah Jazz.


Thursday, January 6, 2011

budgeting personal finances




Five Best Mobile Personal Finance Tools





It's easy to convince yourself to spend and save responsibly when the numbers are right in front of you, but it's a different story when you're on-the-go. These five great mobile personal finance tools keep your money goals nearby at all times.

Photo a composite of images by neernijus and mellowr.


Smartphones have brought nearly every aspect of desktop computers to your pocket; it only makes sense they'd bring money management, too. Earlier this week we asked you to share your favorite mobile personal finance tool. Now we're back to highlight the five most popular options.


Mint (Android/iOS, Free)




Popular web-based personal finance tool Mint has an equally as popular mobile application for Android and iOS devices. It sports the same simple design as Mint's main site and makes it easy to track your spending, receive alerts about bills and budget issues, and monitor your savings goals. It's polished, the graphs are easy to read, and the total-overview that Mint provides helps keep you on top of your personal finances in ways other tools don't.



Pageonce (Cross-Platform, Free)




Pageonce isn't only about personal finance, but it does personal finance well, and it's available for nearly every mobile platform around. On top of a web-based interface, they have highly polished apps for Android, iOS, BlackBerry, and Windows Mobile (including the newly released Windows Phone 7). It's easy to get real-time updates via email or push notifications on your phone, set alerts to warn you about impending bills or overspending, and view all of your financial stats in eye-catching charts and graphs.



EasyMoney (Android, $9.95)




EasyMoney is an Android-only personal finance manager that includes a home screen widget for speedy transaction inputs, bill notifications, graphs to help you analyze and chart your past and future spending, and a host of small but very useful features like the ability to split transactions between multiple categories. Easy Money also includes a tool for photographing receipts and importing data as well as a checkbook register and easy import/export to .CVS files. EasyMoney offers a 30 day-trial if you're on the fence about spending $10 on the app (consider also, many of the features in EasyMoney are paid upgrades on similar applications).



Pocket Money (iOS, $4.99)




Pocket Money puts a sweeping view of all your accounts and transactions right on your iPhone or iPad. You can manually enter transactions, create repeating transactions based on cycles or dates, create custom filters to view your money the way that is most useful to you, and more. On top of the plethora of features in the stock app you can expand the feature set with in-app purchases like the $0.99 Photo Receipts plugin that allows you to photograph your receipts and import the transaction data off them. Pocket Money has a companion desktop application available for Windows, Mac and Linux—a nice break from the common pattern of iOS apps having Mac-only desktop companions.



ProOnGo (Cross-Platform, Starting at $0.99/Month)




ProOnGo is the most distinctly business-oriented tool in this week's Hive Five. You could use it as a personal finance manager if you desired but the feature set is weighted heavily towards business users who need to track things like automotive mileage, business-related expenses, and generate reports for tax purposes and submission to their company. The basic package runs $0.99/month and is limited to manual entires and expense report generation, the premium package runs $4.99/month and includes web-based access, backups, custom spreadsheets, and synchronization to your American Express business card.



Now that you've had a chance to look over the five most popular mobile finance tools, it's time to vote for your favorite:





Have an idea for the next Hive Five? Shoot us an email at tips@lifehacker.com with "Hive Five" in the subject line and we'll do our best to give you idea the attention it deserves.





Send an email to Jason Fitzpatrick, the author of this post, at jason@lifehacker.com.






Best Mobile Personal Finance Tool: Mint





Earlier last week we asked you to share your favorite mobile personal finance tool. We rounded up the nominations and put the top five before you for a vote. Now we're back with your favorite.

Leading the pack by a brutal landslide; Mint's mobile finance application took home 76% of the vote. Following behind Mint, Pageonce pulled in 14%. Rounding out the bottom of the Hive were Pocket Money (3%), EasyMoney (2%), and ProOnGo (1%).


Click on the chart below to see the results in graph form.



Have an idea for the next Hive Five? Shoot us an email at tips@lifehacker.com with "Hive Five" in the subject line and we'll do our best to get your idea the attention it deserves.





Send an email to Jason Fitzpatrick, the author of this post, at jason@lifehacker.com.







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She keeps her hand on her bump in her awards-season debut.

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She keeps her hand on her bump in her awards-season debut.

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Tea party darling isn t ruling out 2012 challenge to President Barack Obama.


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She keeps her hand on her bump in her awards-season debut.

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She keeps her hand on her bump in her awards-season debut.

Scripting <b>News</b>: Everything is dead

But programmers don't think this way, and I guess most programmers aren't news junkies. Because it was impossible to get through to them. No matter, the market eventually decided. A lot of wasted time, which sucks, but hardly the end of ...

ABC <b>News</b>: Michele Bachmann Considering Presidential Bid : Roll Call

Tea party darling isn t ruling out 2012 challenge to President Barack Obama.


surface encounters
surface encounters michigan

<b>News</b> - Natalie Portman Shows Off Pregnancy Curves at People&#39;s <b>...</b>

She keeps her hand on her bump in her awards-season debut.

Scripting <b>News</b>: Everything is dead

But programmers don't think this way, and I guess most programmers aren't news junkies. Because it was impossible to get through to them. No matter, the market eventually decided. A lot of wasted time, which sucks, but hardly the end of ...

ABC <b>News</b>: Michele Bachmann Considering Presidential Bid : Roll Call

Tea party darling isn t ruling out 2012 challenge to President Barack Obama.


surface encounters noblesville
surface encounters michigan

<b>News</b> - Natalie Portman Shows Off Pregnancy Curves at People&#39;s <b>...</b>

She keeps her hand on her bump in her awards-season debut.

Scripting <b>News</b>: Everything is dead

But programmers don't think this way, and I guess most programmers aren't news junkies. Because it was impossible to get through to them. No matter, the market eventually decided. A lot of wasted time, which sucks, but hardly the end of ...

ABC <b>News</b>: Michele Bachmann Considering Presidential Bid : Roll Call

Tea party darling isn t ruling out 2012 challenge to President Barack Obama.


surface encounters macomb

<b>News</b> - Natalie Portman Shows Off Pregnancy Curves at People&#39;s <b>...</b>

She keeps her hand on her bump in her awards-season debut.

Scripting <b>News</b>: Everything is dead

But programmers don't think this way, and I guess most programmers aren't news junkies. Because it was impossible to get through to them. No matter, the market eventually decided. A lot of wasted time, which sucks, but hardly the end of ...

ABC <b>News</b>: Michele Bachmann Considering Presidential Bid : Roll Call

Tea party darling isn t ruling out 2012 challenge to President Barack Obama.


surface encounters macomb
surface encounters noblesville

<b>News</b> - Natalie Portman Shows Off Pregnancy Curves at People&#39;s <b>...</b>

She keeps her hand on her bump in her awards-season debut.

Scripting <b>News</b>: Everything is dead

But programmers don't think this way, and I guess most programmers aren't news junkies. Because it was impossible to get through to them. No matter, the market eventually decided. A lot of wasted time, which sucks, but hardly the end of ...

ABC <b>News</b>: Michele Bachmann Considering Presidential Bid : Roll Call

Tea party darling isn t ruling out 2012 challenge to President Barack Obama.


surface encounters macomb
surface encounters macomb

<b>News</b> - Natalie Portman Shows Off Pregnancy Curves at People&#39;s <b>...</b>

She keeps her hand on her bump in her awards-season debut.

Scripting <b>News</b>: Everything is dead

But programmers don't think this way, and I guess most programmers aren't news junkies. Because it was impossible to get through to them. No matter, the market eventually decided. A lot of wasted time, which sucks, but hardly the end of ...

ABC <b>News</b>: Michele Bachmann Considering Presidential Bid : Roll Call

Tea party darling isn t ruling out 2012 challenge to President Barack Obama.


surface encounters rock tops
surface encounters michigan

<b>News</b> - Natalie Portman Shows Off Pregnancy Curves at People&#39;s <b>...</b>

She keeps her hand on her bump in her awards-season debut.

Scripting <b>News</b>: Everything is dead

But programmers don't think this way, and I guess most programmers aren't news junkies. Because it was impossible to get through to them. No matter, the market eventually decided. A lot of wasted time, which sucks, but hardly the end of ...

ABC <b>News</b>: Michele Bachmann Considering Presidential Bid : Roll Call

Tea party darling isn t ruling out 2012 challenge to President Barack Obama.


surface encounters rock tops
surface encounters noblesville

<b>News</b> - Natalie Portman Shows Off Pregnancy Curves at People&#39;s <b>...</b>

She keeps her hand on her bump in her awards-season debut.

Scripting <b>News</b>: Everything is dead

But programmers don't think this way, and I guess most programmers aren't news junkies. Because it was impossible to get through to them. No matter, the market eventually decided. A lot of wasted time, which sucks, but hardly the end of ...

ABC <b>News</b>: Michele Bachmann Considering Presidential Bid : Roll Call

Tea party darling isn t ruling out 2012 challenge to President Barack Obama.


surface encounters rock tops
surface encounters rock tops

<b>News</b> - Natalie Portman Shows Off Pregnancy Curves at People&#39;s <b>...</b>

She keeps her hand on her bump in her awards-season debut.

Scripting <b>News</b>: Everything is dead

But programmers don't think this way, and I guess most programmers aren't news junkies. Because it was impossible to get through to them. No matter, the market eventually decided. A lot of wasted time, which sucks, but hardly the end of ...

ABC <b>News</b>: Michele Bachmann Considering Presidential Bid : Roll Call

Tea party darling isn t ruling out 2012 challenge to President Barack Obama.


surface encounters rock tops
surface encounters noblesville

<b>News</b> - Natalie Portman Shows Off Pregnancy Curves at People&#39;s <b>...</b>

She keeps her hand on her bump in her awards-season debut.

Scripting <b>News</b>: Everything is dead

But programmers don't think this way, and I guess most programmers aren't news junkies. Because it was impossible to get through to them. No matter, the market eventually decided. A lot of wasted time, which sucks, but hardly the end of ...

ABC <b>News</b>: Michele Bachmann Considering Presidential Bid : Roll Call

Tea party darling isn t ruling out 2012 challenge to President Barack Obama.


surface encounters macomb

Wednesday, January 5, 2011

managing personal finances




Best Mobile Personal Finance Tool?





Earlier this year we took a look at best money management web sites, but often, tracking money on-the-go is just as important. What's your favorite tool for managing your money on the go?

Photo by Erik Hersman.


Whether you're using a mobile-optimized web site or an application specific to the iOS, Android, BlackBerry, and so on, we want to hear from you. What mobile money management tool makes it easy to manage your money when you're away from your computer?


Hive Five nominations take place in the comments, where you post your favorite tool for the job. We get hundreds of comments, so to make your nomination clear, please include it at the top of your comment like so: VOTE: Mobile Personal Finance Tool. Please don't include your vote in a reply to another commenter. Instead, make your vote and reply separate comments. If you don't follow this format, we may not count your vote. To prevent tampering with the results, votes from first-time commenters may not be counted. After you've made your nomination, let us know what makes it stand out from the competition.


About the Hive Five: The Hive Five feature series asks readers to answer the most frequently asked question we get: "Which tool is the best?" Once a week we'll put out a call for contenders looking for the best solution to a certain problem, then YOU tell us your favorite tools to get the job done. Every weekend, we'll report back with the top five recommendations and give you a chance to vote on which is best. For an example, check out last week's Five Best Resources for Free Games.





Send an email to Jason Fitzpatrick, the author of this post, at jason@lifehacker.com.






We are mere days away from 2011, and still happily ensconced in the holiday madness of 2010. This jolly season, which usually kicks off at Halloween, is a fast-moving fog of candy, cookies, cards and frenzy at the malls. It is also hopefully full of joy, laughter and quality time with family.

After the season’s last hurrah on New Year’s, what emerges is a renewed sense of spirit for the coming year –- and sometimes a desire to undo everything that has just been done. This is precisely why most people hit the ground running on January 1 with a resolve to lose weight, get in shape, walk the dog more, and so on.

The following roundup contains apps that can serve as trusty sidekicks to help you keep those resolutions you swear you’ll actually follow through on this year. In addition to personal health, other common resolutions include managing finances more efficiently, quitting smoking, finding a better job and finding love. There are obviously many more apps out there for each category, but I’ve hand-picked twelve to help you get 2011 off to a good start. Happy New Year!

Losing Weight/>

Lose It!/>

Lose It is a great, easy-to-use app that provides users with features for managing and tracking their weight loss and fitness goals. With an extensive database of foods and nutritional information available, you can simply scroll through the options and log what you have consumed for the day to get a total calorie count. The app also tracks calories burned through fitness and shows where you’ve gone over or under your caloric requirements for weight loss each day.

Cost: FREE

Go Meals/>

A dieter’s dilemma: You’re eating out at a restaurant and have no idea what the best choices are that are still suitable for your dieting needs. Go Meals is a helpful app for those moments when you’re out at P.F. Chang’s and want to know if the Mongolian Beef is less caloric than the Orange Peel Beef (it’s not). This app also includes thousands of listings for grocery store foods and provides full nutritional information for foods you eat on a daily basis. When an item has been chosen, you can save them to “Today’s Plate” and keep a log of your caloric, fat and protein intake. A very handy tool.

Cost: FREE

Getting in Shape/>

Fitness Free/>

This is a great free app that provides photographs and detailed steps for each of its more than 320 exercises. Essentially every major muscle group is reflected and you can use this app to get good ideas for triceps, quads or any other body part that you want to improve. There is also a section offering a small selection of pre-bundled, three-day workouts, or you can select exercises of your choosing and create your own customized workout.

Cost: FREE

iPersonalTrainer/>

iPersonalTrainer prompts users to create a workout and select which muscle groups they want to work by pointing to them on a (very buff) illustrated man. The app then takes you to a page with instructional videos for each exercise along with tips for good technique. The app also includes a Body Mass Index (BMI) calculator, weight tracker and progress log so you can keep track of your workouts while you get that hard body.

Cost: $.99

Organizing Finances/>

Pay Off Debt/>

Pay Off Debt provides a good template for users to track and manage all current balances and debts. Using an intuitive interface and the debt snowball method, this app lets you prioritize debts and see estimated times left to pay off each one. You can plan monthly payments for each and view progress bars as you begin chipping away at what’s owed. Based on your payment schedule, the app will also provide you with a date for when you are completely debt-free.

Cost: $3.99

Mintclass="blippr-nobr">Mint/>

Mint is a free app that automatically syncs all of your financial information directly from your online banking accounts, eliminating the need to manually enter all information. You can set up budgets and categories with spending limits on each; track your incoming and outgoing income; track investment accounts and more. The app also alerts you to things like large purchases, when a check clears, or if you go over budget. In addition, security measures are in place to lock iPhoneclass="blippr-nobr">iPhone access if lost or stolen.

Cost: FREE

Quitting Smoking/>

MyQuit Coach/>

MyQuit Coach is a highly-personalizable plan to help smokers quit. Users can set the parameters for the plan and upload personal photos and inspirational motivators to stay on track, and the app awards users with achievement badges when quitting goals have been reached. The app also connects to Facebookclass="blippr-nobr">Facebook, Twitterclass="blippr-nobr">Twitter and LIVESTRONG for additional moral support and information for users.

Cost: $.99

Quitter/>

Quitter is an app that takes a slightly different approach. This lets users track progress by reminding them how long they’ve been smoke-free and how much money they have saved thus far. Users can refer to the app on a daily basis and keep track of how long they’ve gone without smoking and what they would have spent if they had continued.

Cost: FREE

Getting a Better Job/>

Monster.com Jobs/>

As one of the largest job search sites available, the Monster.com app is a great complement for anyone with a Monster account (which is free to register) and gives users access to the same listings they’d find online. The app automatically syncs with your web-based account and enables you to access saved job listings, resumes, saved searches and more from your iPhone. You can also use the iPhone’s built-in GPS system to locate jobs near you.

Cost: FREE

What Color is Your Parachute?/>

You’ve found the job you want, but the next step is the interview. The expression, “You never get a second chance to make a first impression,” couldn’t be truer when it comes to this opportunity, which is likely the only time you have to sell yourself and demonstrate why you are a fit for the job. The What Color is Your Parachute? app is a complement to the eponymous job-seekers’ “bible” and walks users through the job interview process and how to nail it. Tips on interview questions and questions to ask are featured, as well as top 10 mistakes to avoid. It’s a good read for anyone who is preparing for a big interview.

Cost: FREE

Finding Love/>

Dating DNA/>

Unlike other dating apps that require you to have an existing subscription to its web-based site, or are sketchier and only use GPS-navigation to track “singles near you,” Dating DNA is a free app and service that matches people based on compatibility scores. When you are deemed compatible by the app, based on both your ratings, you are then able to view each other’s profiles and connect. The app also provides “at-a-glance” compatibility scoring and dating potential indicators to help you determine if your potential mate is worth pursuing.

Cost: FREE

Love Survival Kit/>

If you need help in the love department and are looking for advice on what to do in certain situations, wikiHow’s Love Survival Kit is a good resource to have. There is plenty of information and dating advice for categories like “Awkward Situations” (ex. Escape Cuddling in Bed); “Breaking Up” (ex. Keep a Friendship After a Breakup) or “Relationship Skills” (ex. Stop Being Needy). Some of articles can be more funny than useful, but then again, sometimes with dating, people need all the help they can get.

Cost: FREE

Which apps did you find most useful? How do you plan to jumpstart your New Year’s resolutions? Let us know in the comments below.

More iPhone Resources from Mashable:

- 10 iPhone Apps for the Global Foodie/> - 10 Useful iPhone Keyboard Shortcuts, Tips and Tricks/> - 10 Incredible iPhone Portrait Photographs/> - 10 Incredible iPhone Photographs/> - 10 Ridiculous iPhone Accessories [PICS]

Image courtesy of spapax

For more Apple coverage:

    class="f-el">class="cov-twit">Follow Mashable Appleclass="s-el">class="cov-rss">Subscribe to the Apple channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for Android, iPhone and iPad


gap online reputation management

<b>News</b> Corp. Online Gaming Head Sean Ryan to Head Facebook&#39;s Social <b>...</b>

Sean Ryan, who arrived at News Corp. mid-year to set up a new online gaming unit, is moving to Facebook to head partnerships at its key gaming platform, according to sources. Currently, Facebook does not create social games, ...

NY Christmas Day Parishioners Exposed to Hepatitis A - AOL <b>News</b>

Hundreds of people may have been exposed to hepatitis A when they received Christmas Day communion at a Catholic church on New York's Long Island. Nassau County Health Department officials say anyone who attended the 10:30 a.m. or noon ...

<b>News</b> - Racing Post

MONET'S GARDEN the popular chasing veteran who took his third Old Roan Chase this season has been retired and is battling for his life due to an infection in his hoof.

Tuesday, January 4, 2011

Making Money Advertising

Even in times of severe budgetary crisis, WMATA still has to advertise itself. And what better way to reverse the public's negative opinion about random bag searches, constant maintenance, annoying talking buses, broken escalators, confusing fare structures and so forth than with some state of the art "guerrilla" marketing! Kytja Weir reports that the agency is going to try and get your attention the same way your local emo band does.



The transit system brought on Williams Whittle, based in Alexandria, earlier this month to help market the agency using traditional advertising but also possibly "guerrilla marketing" and "street teams," said Metro spokesman Reggie Woodruff.

"Williams Whittle will assist us as we continue to explore ways to increase revenue and off-peak ridership and to more effectively promote Metro and the improvements that we are making," he wrote in an e-mail.



That could mean "unconventional marketing" that directly engages potential riders, he explained. He could not provide any examples of what such direct marketing might look like, though.



What, was Evan Hensleigh not available? WMATA will be using about two-thirds of its $1.8 million advertising budget on Williams Whittle's services. For the sake of public transportation, I sure hope that Williams Whittle has some better "unconventional" ideas than those Second Life animations which Metro rolls out every now and then -- based on the company's website, it looks like they've got a ton of experience creating slightly annoying, yet oft-imitated television ads.





In 1995 I remember waiting in lines to buy Windows 95. It effectively ended the design lead Apple had for 11 years in personal computers. From then on Microsoft had both the thought leadership and the market share. Apple ended up with less than 10% market share. Microsoft had most of the rest.


Lots of people think that Apple could repeat 1995 in 2011. This time with iOS instead of Macintosh OS and with Google in the place of Microsoft.


We forget one little thing: 1995 was different.


Here’s how.


In 1995 Microsoft had a HUGE marketshare lead with DOS. That meant it had a huge army of developers who didn’t want to switch over to Apple’s system, which they saw as very closed and inflexible. I remember developers coming into the consumer electronics store I helped run in the 1980s and they’d complain bitterly about Apple’s policies (Apple was far less flexible back then than it is today and forced developers to fit into a “look and feel” set of guidelines).


But I look at who is making money. Back in 1995 developers were mostly making money from DOS. Remember, this caused WordPerfect and Borland to make bad bets. They bet on DOS for too long, while Bill Gates went and built some of the first and best Macintosh apps. The lesson, though, doesn’t pass from 1995 to 2011. Today where are most of the developers making their money? iOS (according to Sephora, Starbucks, OpenTable, eBay, and many other developers). So, Android has to convince developers to switch, or do both platforms at same time. That’s quite different.


Plus, back in 1995, who owned the best distribution and supply chains? Microsoft did. Today? Apple does. Apple didn’t have stores back in 1995 which will ensure its products get seen in the marketplace. Back then Microsoft could outspend Apple for shelf space at Frys and other retailers. Plus, Microsoft’s model of having many OEMs building hardware for its OS was far superior to Apple’s approach. Today that’s not really true, because the OEMs aren’t really able to bring that much value to the table and Apple has the best supply chains in China locked up (I visited one of them about two years ago and keep in touch with the folks there and that’s still the case). So, it’s not very likely that a Google phone will ship with better screens or better materials. At least not in volume. That is a huge difference from 1995 to today.


Other differences? Apple has outspent Microsoft on Advertising around the world. Look at this picture. It’s in Paris subway. Apple bought every square inch of advertising space (it bought the entire subway system’s advertising space, it seemed, iPad ads were plastered down the entire trackway). Google isn’t able to get its message there. That didn’t happen in 1995. Remember how dominant Microsoft’s advertising was back then? Microsoft even convinced the Empire State Building to change its colors that evening.


Let’s go back to how closed Apple is. Most apps this month got approved in less than a week. Some even got approved in less than four days. During the Christmas rush. Is this as good as Android’s (you can ship in minutes) policy? No. But, on the other hand, there are quality controls which consumers appreciate. The apps — overall — ARE better on iOS than on Android. Just check out TweetDeck. It crashes every few minutes on my Android phone. Twitter isn’t nearly as nice. Facebook isn’t as nice. And most apps aren’t as well designed, nor crash resistant, as on iOS.


I am sensing a switch, though. Fred Wilson is leading the charge. But other developers are grumbling about Apple and want there to be an alternative and they are all comparing notes with each other. “How’s Angry Birds doing with its advertising-only Android apps?” they ask. Very well, the answer comes back. So that means more developers will take the bet on Android, but so far I haven’t seen many go “Android only.” Why not? Because they know most of the PR comes from journalists who use mostly iOS devices and most of the best users are on iOS devices too (Sephora’s lead mobile developer told me 80% of the users who pull out a mobile phone in her stores are using iOS, that is echoed by nearly every developer I talk with). Even Swype, which has been kept from delivering their keyboard on iOS devices showed me a prototype of it running on an iPad and the inventor whispered “if Steve Jobs wants to talk, we’d love to ship this on iOS.”


So, when someone says that Apple is repeating the mistakes of 1995 (yes, I’ve been guilty of saying that in the past couple of years too) you should tell them that 2011 is not even close to the same set of conditions as 1995 has.


Comments


robert shumake detroit

Social <b>News</b> Site Reddit Reports 200%+ Growth in 2010

Social news site Reddit posted year-end numbers this afternoon including January and December page view stats that climbed from 250 million pageviews to more than 3X that number, ...

Fox <b>News</b> Fails | worldwide hippies

The people over at Fox News have caused many laughs, cries and broken television screens in 2010 and usually in that order. The network has created so many blunders and mistakes that its mere existence as a news agency is in of itself ...

500 More Red-Wing Blackbirds Found Dead in - AOL <b>News</b>

Days after 100000 fish and approximately 4000 red-winged blackbirds were found dead in Arkansas, 500 deceased blackbirds and starlings were discovered on a Louisiana highway.


robert shumake detroit

Social <b>News</b> Site Reddit Reports 200%+ Growth in 2010

Social news site Reddit posted year-end numbers this afternoon including January and December page view stats that climbed from 250 million pageviews to more than 3X that number, ...

Fox <b>News</b> Fails | worldwide hippies

The people over at Fox News have caused many laughs, cries and broken television screens in 2010 and usually in that order. The network has created so many blunders and mistakes that its mere existence as a news agency is in of itself ...

500 More Red-Wing Blackbirds Found Dead in - AOL <b>News</b>

Days after 100000 fish and approximately 4000 red-winged blackbirds were found dead in Arkansas, 500 deceased blackbirds and starlings were discovered on a Louisiana highway.


robert shumake
Even in times of severe budgetary crisis, WMATA still has to advertise itself. And what better way to reverse the public's negative opinion about random bag searches, constant maintenance, annoying talking buses, broken escalators, confusing fare structures and so forth than with some state of the art "guerrilla" marketing! Kytja Weir reports that the agency is going to try and get your attention the same way your local emo band does.



The transit system brought on Williams Whittle, based in Alexandria, earlier this month to help market the agency using traditional advertising but also possibly "guerrilla marketing" and "street teams," said Metro spokesman Reggie Woodruff.

"Williams Whittle will assist us as we continue to explore ways to increase revenue and off-peak ridership and to more effectively promote Metro and the improvements that we are making," he wrote in an e-mail.



That could mean "unconventional marketing" that directly engages potential riders, he explained. He could not provide any examples of what such direct marketing might look like, though.



What, was Evan Hensleigh not available? WMATA will be using about two-thirds of its $1.8 million advertising budget on Williams Whittle's services. For the sake of public transportation, I sure hope that Williams Whittle has some better "unconventional" ideas than those Second Life animations which Metro rolls out every now and then -- based on the company's website, it looks like they've got a ton of experience creating slightly annoying, yet oft-imitated television ads.





In 1995 I remember waiting in lines to buy Windows 95. It effectively ended the design lead Apple had for 11 years in personal computers. From then on Microsoft had both the thought leadership and the market share. Apple ended up with less than 10% market share. Microsoft had most of the rest.


Lots of people think that Apple could repeat 1995 in 2011. This time with iOS instead of Macintosh OS and with Google in the place of Microsoft.


We forget one little thing: 1995 was different.


Here’s how.


In 1995 Microsoft had a HUGE marketshare lead with DOS. That meant it had a huge army of developers who didn’t want to switch over to Apple’s system, which they saw as very closed and inflexible. I remember developers coming into the consumer electronics store I helped run in the 1980s and they’d complain bitterly about Apple’s policies (Apple was far less flexible back then than it is today and forced developers to fit into a “look and feel” set of guidelines).


But I look at who is making money. Back in 1995 developers were mostly making money from DOS. Remember, this caused WordPerfect and Borland to make bad bets. They bet on DOS for too long, while Bill Gates went and built some of the first and best Macintosh apps. The lesson, though, doesn’t pass from 1995 to 2011. Today where are most of the developers making their money? iOS (according to Sephora, Starbucks, OpenTable, eBay, and many other developers). So, Android has to convince developers to switch, or do both platforms at same time. That’s quite different.


Plus, back in 1995, who owned the best distribution and supply chains? Microsoft did. Today? Apple does. Apple didn’t have stores back in 1995 which will ensure its products get seen in the marketplace. Back then Microsoft could outspend Apple for shelf space at Frys and other retailers. Plus, Microsoft’s model of having many OEMs building hardware for its OS was far superior to Apple’s approach. Today that’s not really true, because the OEMs aren’t really able to bring that much value to the table and Apple has the best supply chains in China locked up (I visited one of them about two years ago and keep in touch with the folks there and that’s still the case). So, it’s not very likely that a Google phone will ship with better screens or better materials. At least not in volume. That is a huge difference from 1995 to today.


Other differences? Apple has outspent Microsoft on Advertising around the world. Look at this picture. It’s in Paris subway. Apple bought every square inch of advertising space (it bought the entire subway system’s advertising space, it seemed, iPad ads were plastered down the entire trackway). Google isn’t able to get its message there. That didn’t happen in 1995. Remember how dominant Microsoft’s advertising was back then? Microsoft even convinced the Empire State Building to change its colors that evening.


Let’s go back to how closed Apple is. Most apps this month got approved in less than a week. Some even got approved in less than four days. During the Christmas rush. Is this as good as Android’s (you can ship in minutes) policy? No. But, on the other hand, there are quality controls which consumers appreciate. The apps — overall — ARE better on iOS than on Android. Just check out TweetDeck. It crashes every few minutes on my Android phone. Twitter isn’t nearly as nice. Facebook isn’t as nice. And most apps aren’t as well designed, nor crash resistant, as on iOS.


I am sensing a switch, though. Fred Wilson is leading the charge. But other developers are grumbling about Apple and want there to be an alternative and they are all comparing notes with each other. “How’s Angry Birds doing with its advertising-only Android apps?” they ask. Very well, the answer comes back. So that means more developers will take the bet on Android, but so far I haven’t seen many go “Android only.” Why not? Because they know most of the PR comes from journalists who use mostly iOS devices and most of the best users are on iOS devices too (Sephora’s lead mobile developer told me 80% of the users who pull out a mobile phone in her stores are using iOS, that is echoed by nearly every developer I talk with). Even Swype, which has been kept from delivering their keyboard on iOS devices showed me a prototype of it running on an iPad and the inventor whispered “if Steve Jobs wants to talk, we’d love to ship this on iOS.”


So, when someone says that Apple is repeating the mistakes of 1995 (yes, I’ve been guilty of saying that in the past couple of years too) you should tell them that 2011 is not even close to the same set of conditions as 1995 has.


Comments


robert shumake

2-girl-with-money-sized-300x287 by theadmatrixindia


robert shumake

Social <b>News</b> Site Reddit Reports 200%+ Growth in 2010

Social news site Reddit posted year-end numbers this afternoon including January and December page view stats that climbed from 250 million pageviews to more than 3X that number, ...

Fox <b>News</b> Fails | worldwide hippies

The people over at Fox News have caused many laughs, cries and broken television screens in 2010 and usually in that order. The network has created so many blunders and mistakes that its mere existence as a news agency is in of itself ...

500 More Red-Wing Blackbirds Found Dead in - AOL <b>News</b>

Days after 100000 fish and approximately 4000 red-winged blackbirds were found dead in Arkansas, 500 deceased blackbirds and starlings were discovered on a Louisiana highway.


robert shumake

Social <b>News</b> Site Reddit Reports 200%+ Growth in 2010

Social news site Reddit posted year-end numbers this afternoon including January and December page view stats that climbed from 250 million pageviews to more than 3X that number, ...

Fox <b>News</b> Fails | worldwide hippies

The people over at Fox News have caused many laughs, cries and broken television screens in 2010 and usually in that order. The network has created so many blunders and mistakes that its mere existence as a news agency is in of itself ...

500 More Red-Wing Blackbirds Found Dead in - AOL <b>News</b>

Days after 100000 fish and approximately 4000 red-winged blackbirds were found dead in Arkansas, 500 deceased blackbirds and starlings were discovered on a Louisiana highway.


robert shumake detroit

Google AdSense is undoubtedly the most popular Pay Per Click (PPC) program in the industry today. By enrolling your site under the said program, AdSense will display a series of ads on your pages. You stand to earn every time a visitor of your clicks on these ads.

They don't have to buy anything, mind you. They just have to click on the ads and nothing more. These ads are by no means random. They are contextually relevant, meaning, they are assigned based on their relevancy to the subject of your site.

Could a blog substitute for regular sites when it comes to making money through AdSense? Yes people, blogs can also be provide an additional income stream through AdSense! In some aspects, a blog is a more efficient tool for this purpose.

There are people online today making six figures per month from Adsense alone. Unbelievable but true!

There are three determinative factors for the success of a site enrolled under the AdSense program.

1. The Cost Per Click (CPC) that is carried by the ads assigned to your site.

2. The number of page impressions, or simply put, the amount of traffic that passes through your site. If you garner a lot of page impressions, you have a better chance of acquiring a lot of clicks.

3. The Click Through Rate (CTR), which is the number of clicks your ads get per the number of visitors that visit your pages. The higher your CTR, the more you stand to earn.

CPCs are a given. If you're dead set on a subject for your blog, then you will just be attracting a certain group of ads. But if you wish to make a blog for the primary goal of making money online, then you have to choose the right keywords before everything else.

Basically, your blog will be assigned certain ads based on the keywords prevalent in its entries. There are some keywords that will attract ads that pay high, and there are those that will attract ads that pay low. The trick is in finding the high paying keywords around which you will create your blog.

Here are some tips that will help you find those keywords with relative ease:

* Create an account at www.adwords.google.com . Adwords, of course, is the advertising partner of AdSense. When you become a member, you could take a peek at how much the going rates are for certain keywords.

* Visit www.adsensearena.com . This is one of the very few sites that give information about high paying keywords for free. It would rather be kept a secret by those who discovered it, so keep it quiet;-).

The number of your page impressions really depends on the traffic that you can generate for your blog. Blogs would have an easier time with this because, as we've previously discussed in past lessons, search engines love them. But of course, this is not set in stone. If your competitors, for example, are also using the blogging strategy, then you're all in equal footing.

To get the edge, do try David Pankhurst's special report on How To Conquer Your Niche With Wordpress. David will share some absolutely mind blowing techniques that will tremendously boost your blog's page rank through a simple manipulation of the Wordpress software. Check out his report at http://www.malkeenan.com/top10tricks.

Increasing your CTR is an entire subfield in itself! There are a plethora of strategies dedicated for this purpose. We have discussed some of these tactics in my newsletter, as well as my own blog at http://www.malkeenan.com/blog . These include the choice of ad design, the placement of the ads, and the colors to be used, among other things. I'm telling you, increasing your CTR has become a science of sorts in recent months!


robert shumake

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robert shumake detroit

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robert shumake detroit
Even in times of severe budgetary crisis, WMATA still has to advertise itself. And what better way to reverse the public's negative opinion about random bag searches, constant maintenance, annoying talking buses, broken escalators, confusing fare structures and so forth than with some state of the art "guerrilla" marketing! Kytja Weir reports that the agency is going to try and get your attention the same way your local emo band does.



The transit system brought on Williams Whittle, based in Alexandria, earlier this month to help market the agency using traditional advertising but also possibly "guerrilla marketing" and "street teams," said Metro spokesman Reggie Woodruff.

"Williams Whittle will assist us as we continue to explore ways to increase revenue and off-peak ridership and to more effectively promote Metro and the improvements that we are making," he wrote in an e-mail.



That could mean "unconventional marketing" that directly engages potential riders, he explained. He could not provide any examples of what such direct marketing might look like, though.



What, was Evan Hensleigh not available? WMATA will be using about two-thirds of its $1.8 million advertising budget on Williams Whittle's services. For the sake of public transportation, I sure hope that Williams Whittle has some better "unconventional" ideas than those Second Life animations which Metro rolls out every now and then -- based on the company's website, it looks like they've got a ton of experience creating slightly annoying, yet oft-imitated television ads.





In 1995 I remember waiting in lines to buy Windows 95. It effectively ended the design lead Apple had for 11 years in personal computers. From then on Microsoft had both the thought leadership and the market share. Apple ended up with less than 10% market share. Microsoft had most of the rest.


Lots of people think that Apple could repeat 1995 in 2011. This time with iOS instead of Macintosh OS and with Google in the place of Microsoft.


We forget one little thing: 1995 was different.


Here’s how.


In 1995 Microsoft had a HUGE marketshare lead with DOS. That meant it had a huge army of developers who didn’t want to switch over to Apple’s system, which they saw as very closed and inflexible. I remember developers coming into the consumer electronics store I helped run in the 1980s and they’d complain bitterly about Apple’s policies (Apple was far less flexible back then than it is today and forced developers to fit into a “look and feel” set of guidelines).


But I look at who is making money. Back in 1995 developers were mostly making money from DOS. Remember, this caused WordPerfect and Borland to make bad bets. They bet on DOS for too long, while Bill Gates went and built some of the first and best Macintosh apps. The lesson, though, doesn’t pass from 1995 to 2011. Today where are most of the developers making their money? iOS (according to Sephora, Starbucks, OpenTable, eBay, and many other developers). So, Android has to convince developers to switch, or do both platforms at same time. That’s quite different.


Plus, back in 1995, who owned the best distribution and supply chains? Microsoft did. Today? Apple does. Apple didn’t have stores back in 1995 which will ensure its products get seen in the marketplace. Back then Microsoft could outspend Apple for shelf space at Frys and other retailers. Plus, Microsoft’s model of having many OEMs building hardware for its OS was far superior to Apple’s approach. Today that’s not really true, because the OEMs aren’t really able to bring that much value to the table and Apple has the best supply chains in China locked up (I visited one of them about two years ago and keep in touch with the folks there and that’s still the case). So, it’s not very likely that a Google phone will ship with better screens or better materials. At least not in volume. That is a huge difference from 1995 to today.


Other differences? Apple has outspent Microsoft on Advertising around the world. Look at this picture. It’s in Paris subway. Apple bought every square inch of advertising space (it bought the entire subway system’s advertising space, it seemed, iPad ads were plastered down the entire trackway). Google isn’t able to get its message there. That didn’t happen in 1995. Remember how dominant Microsoft’s advertising was back then? Microsoft even convinced the Empire State Building to change its colors that evening.


Let’s go back to how closed Apple is. Most apps this month got approved in less than a week. Some even got approved in less than four days. During the Christmas rush. Is this as good as Android’s (you can ship in minutes) policy? No. But, on the other hand, there are quality controls which consumers appreciate. The apps — overall — ARE better on iOS than on Android. Just check out TweetDeck. It crashes every few minutes on my Android phone. Twitter isn’t nearly as nice. Facebook isn’t as nice. And most apps aren’t as well designed, nor crash resistant, as on iOS.


I am sensing a switch, though. Fred Wilson is leading the charge. But other developers are grumbling about Apple and want there to be an alternative and they are all comparing notes with each other. “How’s Angry Birds doing with its advertising-only Android apps?” they ask. Very well, the answer comes back. So that means more developers will take the bet on Android, but so far I haven’t seen many go “Android only.” Why not? Because they know most of the PR comes from journalists who use mostly iOS devices and most of the best users are on iOS devices too (Sephora’s lead mobile developer told me 80% of the users who pull out a mobile phone in her stores are using iOS, that is echoed by nearly every developer I talk with). Even Swype, which has been kept from delivering their keyboard on iOS devices showed me a prototype of it running on an iPad and the inventor whispered “if Steve Jobs wants to talk, we’d love to ship this on iOS.”


So, when someone says that Apple is repeating the mistakes of 1995 (yes, I’ve been guilty of saying that in the past couple of years too) you should tell them that 2011 is not even close to the same set of conditions as 1995 has.


Comments


robert shumake detroit

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robert shumake